Search Engine Optimisation (SEO) and
Search Engine Marketing (SEM) have evolved to become fundamental to the way in which sites are marketed online. Over 40% of online advertising is now spent on Paid Search.
First Rate is well known for its work in the Search Engine Marketing industry, its Founder, Jon Ostler, is an international writer and speaker on the subject of
Search Engine Optimisation,
Link Building and
Search Engine Marketing.
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Email is fundamental to the way in which people communicate across the internet and forms an essential part of any site's online marketing strategy.
First Rate has years of experience managing client's email campaigns sent to
3rd party lists or to their own
in-house subscriber database.
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First Rate offers a range of intelligent contemporary online advertising options, all selected and managed to drive the highest return on advertising spend possible.
In addition to simple banner ad
media planning, First Rate utilises its knowledge of what works online to deploy
performance marketing campaigns utilising a wide range of online channels and tactics. First Rate even operates its own Australia
Ad Network, "The Performance Network". First Rate also offers creative services and full
banner ad design.
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The easiest way to increase the effectiveness of an online marketing campaign is to increase the conversion rate of the site. First Rate offers extensive
landing page design and multivariate testing, or off the shelf
landing page systems designed to immediately increase a site's conversions.
First Rates
Blog Marketing service can be used to support many online marketing initiatives. First Rate can even offer
e-commerce site development, all built on a foundation of online marketing and conversion principles. Finally, First Rate will fully install, configure and manage
Google Analytics reporting to ensure that all marketing and site activities are tracked.
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