SEO (Search Engine Optimisation) & Internet Marketing

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SEO : Search Engine Optimisation Every truly successful website has invested in, and mastered, natural search traffic generation. Optimising your website for Search Engines enables you to take advantage of long term, low cost website traffic and gain a competitive advantage in the marketplace. First Rate's comprehensive SEO methodology and process will ensure your SEO success by fully addressing your website’s content, technology and linking.

SEM : Search Engine Marketing With low costs per click, high click-through and conversion rates, Search Engine Marketing is ideal for revenue and lead generation, as well as brand building. AdWords is the most powerful advertising channel available to websites, but it is often misunderstood or not fully utilised. Discover First Rate's unique and sophisticated approach and find out how our Google qualified team can help your website gain a competitive advantage by using PPC to drive online leadership in your category.

Internet Marketing: Performance Online Advertising First Rate has always focussed on Return On Investment (ROI) driven campaigns and can extend your campaign beyond search into low cost CPM, CPC and CPA (Cost Per Acquisition or Sale) campaigns. Campaigns cover text, bannerbanner and email ads across specialist portals, ad networks, email lists and affiliates. First Rate owns and operates New Zealand’s largest performance based ad network (tpn.co.nz).

Google Analytics Google Analytics is a powerful website statistics tool that brings enterprise level features to every website. First Rate was the first Google Analytics accredited company in New Zealand and has installed Google Analytics on over 100 sites including many advanced customised installations. Correctly configured analytics offers in depth insights into the performance of all your marketing activities. An advanced implementation is essential for anyone serious about their online business.

REPORTS

PRESENTATIONS

CASE STUDIES

General Insurance Online in Australia: Search Engine Scrutiny

With the number of consumers accessing insurance information online up more than 20% in 2 years...

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Real Estate Australia: Search Engine Scrutiny

An investigation into who’s leading online in the Australian Real Estate industry

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Credit Cards Search Engine Optimisation (SEO) in Australia

The major search engines (Google, Yahoo and MSN) regularly index websites and rank these according to their relevance...

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The Online Banking Industry

Market share of the top four banks in Australia.

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Linking - Walking a Fine Line

Presented by Jon Ostler at Search Engine Room, October 2008.

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First Rate Services Brochure

Review First Rate`s unique website marketing methodology, products, and services.

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Website Marketing & Sales

Filled with essential statistics, charts and advice about marketing websites online.

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How to Plan & Implement a Paid Search Campaign

Practical tips on defining your objectives, running campaigns and measuring success.

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SEO Strategies for Data Driven Sites

How to drive traffic to database driven sites through SEO.

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Customer Life Cycle Analysis "Learning From The Masters"

Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.

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Top Tips for Link Building

Top tips and strategies for building legitimate links to a website.

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Glasses Online - Case Study

Discover how First Rate used Search Engine Optimisation to increase online orders for GlassesOnline.com.au - by over 260%

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ING - Case Study

ING Australia is one of Australia`s leading fund managers, life insurers and superannuation providers.

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Appliances Online - Case Study

Australia`s leading online appliance retailer

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Bridge Climb - Case Study

Sydney`s top tourist arraction.

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		First Rate Wins Bankwest SEM Account

			After a competitive pitch, Sydney-based online marketing agency First Rate has won the search engine marketing (SEM) account of Bankwest...


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SEO : Search Engine Optimisation

SEM : Search Engine Marketing

Internet Marketing: Performance Online Advertising

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