Jul 03 2008
Search Engine Bootcamp
Thursday July 3
SEARCH ENGINE BOOTCAMP - AUCKLAND
http://www.searchenginebootcamp.co.nz/
9:35 Fundamentals of Paid Search, Jon Ostler – First Rate
Jun 18 2008
Creating Investor Ready Web Businesses
Wednesday 18th June
‘CREATING INVESTOR READY - WEB BUSINESSES’
http://www.escalator.co.nz/display.aspx?cid=1170
Deloitte House, Level 16 Boardroom, 10 Brandon Street, Wellington
2:15 - 2:55 Maximizing online marketing spend – Jon Ostler, First Rate
- Metrics that matter
- Wise spending
Jun 12 2008
Brainy Breakfast 3 - Walk The Search Talk
Thursday 12th June
BRAINY BREAKFAST 3 - WALK THE SEARCH TALK
http://www.marketing.org.nz/cms/Events_and_Training/4407
Jon Ostler
- Online Spend (IAB Stats): UK vs AU vs NZ
- New Zealand vs Australia Costs
- Spend on Search
Jun 11 2008
Creating Investor Ready Web Businesses
Wednesday 11th June
CREATING INVESTOR READY - WEB BUSINESSES
http://www.escalator.co.nz/display.aspx?cid=1170
Deloitte House, Level 8 Board Room, 8 Nelson Street, Auckland
2:15 - 2:55 Maximizing online line marketing spend – Jon Ostler, First Rate
- Metrics that matter
- Wise spending
May 26 2008
Interactive Marketing Summit
Monday 26th May
Interactive Marketing Summit
http://www.brightstar.co.nz/nz/conference-calendar.html
Rydges Hotel Auckland
12:15 PLANNING THE RIGHT METRICS TO MEASURE THE ROI OF ONLINE, Jon Ostler - First Rate
What should be your approach to measurement and how should you measure ROI across various mediums? This session will address issues concerning planning your metrics across multi-medium interactive marketing campaigns
- Acronym Heaven: CPM, CPC, PPC, CPA, CPL, PPM, CPS, ROI, ROAS.
- Where to Measure Business Value
- Types of Conversion
- Scoring Conversions
- Product and Margin Level Weighing
- Tracking Technologies and Techniques
Apr 17 2008
Strategic Marketing (EMA)
Thursday 17th April
Strategic Marketing (EMA)
http://www.ema.co.nz/marketing
Crowne Plaza Hotel, Albert St, Auckland
11:05 SEARCH ENGINE OPTIMISATION, Jon Ostler - First Rate
Online marketing its essential and it works!
- The world’s fastest growing form of marketing
- Search engine optimisation (SEO) free traffic to your site
- Link Building- This is essential for SEO success
- Paid Search ads- how to get instant Google results
- Measuring success- How to use Google analytics, it’s free!
Feb 27 2008
Market Research & Search Phrase Analysis
“Do you know which of your products or services are most popular online or how people buy them?”Access the search data of millions of searchers and understand what products and services are in high demand, which popular search phrases and topics have low levels of competition and how people use the Internet as part of their buying process.
Feb 07 2008
Super Bowl Advertisers Embrace Search?
When we see an advertisement on TV that strikes our fancy, it’s often the next step is to look up the product online. The easiest way to find out more online is of course, with search.
70%* of this year’s Super Bowl advertisers purchased paid search keywords for their brand names which will help the advertiser’s site be found by someone searching for more information.
Dec 28 2007
Types of measurement systems
There are many types of online measurement system available each with its own methodology and purpose. Confusion between these different types of systems is common and many system also overlap in there capabilities. The main groups of online measure systems are:
Nov 27 2007
Online advertising for targeted campaigns
Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post: