Feb
20
2007
ING Australia is one of Australia’s leading fund managers, life insurers and superannuation providers.
First Rate provided an in-depth internet marketing service which included both Search Engine Advertising and Search Engine Optimisation. The results were clear with average cost per acquisition being reduced to 35% of its original level.
Find out more by downloading the case study:
Download this & other case studies
ING Australia is one of Australia’s leading fund managers, life insurers and superannuation providers.
First Rate provided an in-depth internet marketing service which included both Search Engine Advertising and Search Engine Optimisation. The results were clear with average cost per acquisition being reduced to 35% of its original level.
Find out more by downloading the case study:
Download this & other case studies
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Feb
20
2007
IP - Unique visitors can be measured using a number of methodologies. Traditional Log analysis used IP addresses to identify unique users however this approach over reports people using dialup connections and under reports people using corporate gateways to access the internet.
Cookie - The most common method of evaluating the number of unique visitors to a site is by giving users browsers a cookie that can be used to identify that person as unique. This system is more accurate than IP but there is still the issue of people whole block or delete cookies and also people who use more than one PC to access the internet (business and home) and people who share a login (family PC). However this is the industry standard for reporting unique visitors and Red Sheriffs particular approach to unique cookie tracking is recognized by OPG (Online Publishers Group)
Identified - The only true measure of unique people is to require a login to access the site or place and order. This can be supported by cookies to store login names between sections. This approach will always underreport but does provide the number of unique people who actively interact with you site.
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Feb
19
2007
Search Engine Readiness – Industry Report
This report focuses on the top four banks in Australia and evaluates their position online, with particular focus on whether they are able to capture the substantial search demand for their products and services.
The four major banks in Australia (National Australia Bank, Commonwealth Bank, ANZ and Westpac in order of size) have all invested hugely in their websites and online facilities. After all, with 42% of Australians preferring online banking to any other method it’s a service that is now critical to ensuring their customers are satisfied with their overall banking experience.
Interestingly though, the online market share of the major banks in Australia does not reflect their actual market share. This report details who is the leader, and why.
Find out more by downloading the report:
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Feb
18
2007
CPM - Cost Per Thousand view. Even if banners are booked by the week you will need to understand the total number of impressions that are likely and the distribution of these impressions over the days of the week and over the hours of the day. Without this it is difficult to accurately predict the effectiveness of the campaign in real time.
CTR – Click Through Rate. What % of people actually clicks on an ad. This is used to access the popularity of a particular creative or placement.
CPC – Cost Per Click. How much each click cost you.
CR – Conversion Rate. What percentage of clicks/visitors took the desired action of the campaign (business outcome)
CPA – Cost Per Action. How much did each action (business outcome cost)
CPO – Cost Per Order. In e-commerce situations the cost per order is a vial measurement.
ROI - Return on Investment. For every dollar you spent how much profit you made. Often this is less than 1 in the case of new customer acquisition.
LTV - Life Time Value. For every dollar spent on customer acquisition and servicing how much profit did you make each period (week/month/year). At the break even point this is equal to 1 and should increase above this as repeat business is generated.
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