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Archive for October, 2008Oct 22 2008 Linking – Walking a Fine LinePresented by Jon Ostler at Search Engine Room, October 2008 This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities. Find out more by downloading the presentation Download this & other presentations Related Posts:Oct 22 2008 Christmas Online Marketing Count Down!Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?
As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts.
So, if you do not already have your Christmas online marketing ready to kick off this week you’d better pick up the phone and call your favourite online marketing agency who specialises in rapid direct response marketing campaigns! Yep, First Rate on 1300 553 996. Search for “Christmas Gifts”
Looks like I’m not the only person to who has no idea what to buy people. So if you are an online retailer make sure you help people find that perfect gift. A good example of this is Getprice’s Christmas Gift Shopping Guide. http://www.getprice.com.au/christmas-gift-shopping-guide.htm And this approach does not need to be limited to consumer gifts, just checkout Skycity’s Christmas party ideas page. http://www.skycityauckland.co.nz/skycity/auckland/conventions/christmas-functions/christmas-functions_home.cfm
As we can see search is used to support a whole range of festive cheer from Christmas trees and lights to Christmas carols and games. Related Posts:Oct 22 2008 Glasses Online – Case Study
Search Engine Optimisation (SEO) Glasses Online’s aim is to provide Australians with affordable and clear vision for life. Discover how First Rate used Search Engine Optimisation to increase their online orders by over 300%. Find out more by downloading the case study: Download this & other case studies Related Posts:Oct 22 2008 Social Media Monitoring Software From Q LtdBad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it’s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially damaging comments or discussions go undetected by the company unless they reach the mainstream press. You probably know the old adage about how a happy customer tells one friend, but an unhappy customer tells 10 friends. Well if that customer is a user of social media like MySpace, Facebook, Bebo, blogs or review sites then it’s more like 100, or even thousands. This media is open to anyone to post pretty much whatever they like, so yes everyone is a critic and now they have a voice and a distribution network! But it’s not all bad news. If you are doing a good job or have invested in engaging effectively with social media then this fragmented online channel can be very effective. Customers are much more likely to pay attention to what other customers are saying rather than your latest TV commercial with cute animals telling everyone how great you are. So, good or bad, how do you track such a fragmented and diverse media channel? Well that’s where social media monitoring software and services come in. CBD, a web development agency specialist in social media trends and technology, have recently launched such a product (Streamwall) that offers greater flexibility and functionality than the current major players, and thankfully at a lower price and without ridiculous long term contracts. Setup your keywords and phrases and Streamwall will track all the relevant local and international blogs, news sites and specialist forums. Reports can be viewed online or via PDF downloads. My favourite is the pie chart which uses language filters to display the % of positive, negative or neutral posts about your business or keywords. Graphs display the amount of posting activity about your business or keywords over time and so the rise and fall of positive or negative buzz can be plotted. It’s also really quick to scan the latest post titles and descriptions from hundreds of sources and click through to the most interesting ones. The funniest story I heard was from someone who had posted a less than complementary review of their stay at a certain hotel, then being accosted in the street by the hotel chain’s marketing manager who knew them and had recognised their name on the negative post. So if you are interested in finding out more about Streamwall just complete the form to download the PDF brochure and request your free sample report. First Rate and CBD are both part of the Q Group Related Posts:Oct 22 2008 First Rate News – October 2008Well, the Australian office keeps growing! This month we welcome Raphael Pantelis on board as Senior Account Manager, looking after our growing number of Australian clients. Raphael joins us from PermissionCorp. October also saw our MD and Founder, Jon Ostler, presenting at Search Engine Room, follow the link for some insights into the benefits and issues around link building. Download this & other presentations Related Posts: |
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