This report focuses on the most popular Australian news websites and examines their visibility online, as well as their traffic patterns. In an increasingly competitive environment, we examine just which websites are capturing the public’s seemingly insatiable demand for news and information.

Our results show that out of the leading Australian news brands:

- ninemsn.com.au generates the highest number of daily visitors
- news.com.au enjoys the greatest natural search engine visibility
- very few websites are paying for search engine positions in Google Adwords
- NewsBreak.com.au enjoys the highest number of links (over 4 million) pointing to its home page

Find out more by downloading the full report

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