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Archive for July, 2009
Jul
30
2009
First Rate’s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising & Marketing Summit 2009, “Tough times – Tougher Tactics”, at Luna Park this week.
Samuel’s presentation focused on the following aspects of Performance Marketing:
Here the full list of speakers and topics presented at the Advertising and Marketing Summit 2009:
Day 1
- ‘The Future isn’t what it used to be – How the role and relevance of advertisers is changing with the challenge’ - Chuck Porter, Co-Chairman, Crispin Porter + Bogusky (USA).
- ‘Brands should be great storytellers’ – Ivan Wicksteed, Global Creative Director, Coca-Cola (USA)
- ‘The view from the boardroom – Why marekting is more important than ever’ – Bruce Buchanan, CEO, Jetstar
- ‘Marketing the Best job in the World’ – Anthony Hayes, CEO, Tourism Queensland
- ‘Breathing life into Woolworth’s Brand’ – Luke Dunkerley, GM Marketing, Supermarkets & Corporate, Woolworths Limited
- ‘Expanding the Conversation: A better way to converge with the wider creative world’ – David Nobay, Creative Chairman, Droga5 Australia
- ‘Facebook and harnessing the power of social media: How marketers can leverage the social media platform in a unique and different way’ – Paul Borrund, Regional Vice President, Facebook
- ‘The Power of 2: Creating a Rhapsody in Red’ – Tara Lordsmith, GM Marketing, Simplot and Ant Shannin, Executive Creative Director, Grey Worldwide.
- ‘Opportunities in the Mobile Society’ – Greg Walters, Founder & CEO, QPay
- ‘Competing for Consumer’s Time: The Challenges of Marketing Cricket’ – Luke Bould, Commercial Marketing Manager, Cricket Australia
- ‘Reel Good not Feel Good’ – Craig Maclean, Brand Manager – Cascade, The Foster’s Group
Day 2
- ‘Where Next for Australia’s Digital Community?’ – Richard Freudenstein, CEO, News Digital Media
- ‘Better Targeting through better Understanding’ – Rohan Lund, CEO, Yahoo7
- ‘How digital gets you more when you need it most’ – Jack Matthews, CEO, Fairfax Digital
- ‘Becoming more intimate with your audience’ – Joe Pollard, CEO, Ninemsn
- ‘The Mitchell Prediction | What 2009 holds for Australia’s Media Future’ – Harold MItchell AO, Executive Chairman, Mitchell Communications Group
- ‘The LEGO Brand Universe: From the child on the floor to the user online’ – Jacob Kragh, Chairman of Global Marketing Board, LEGO (Denmark)
- ‘Linking Brand Strategy and Shareholder Value’ – Amanda Johnston-Pell, Executive Director of Brands and Marketing Communications, Telstra Corporation
- ‘Valuing Marketing in Challenging Times’ – Joe Talcott, Director of Marketing, News Limited
- ‘Repositioning for tougher times’ – Andrew Seager, GM Marketing, Westpac
- ‘Developing your competitive intelligence to drive a strategic advantage’ – John Batistich, GM Marketing, Westfield
First Rate consultants at the Advertising & Marketing Summit 2009 – Celebrating in style (inside a Hummer Stretch limo).
Looking for more information on how to grow your marketshare with performance-based marketing tactics…? Please visit our page on Performance Online Advertising.
Related Posts:
Jul
01
2009
As I step down from my role as CEO of First Rate I am ecstatic to see the business reporting record revenue and profits with significant operations in both New Zealand and Australia. In fact, First Rate has grown rapidly and consistently year on year for nine straight years featuring in the Deloitte Fast 50 List in 2006, 2007 & 2008! It’s been quite a ride and there is no sign of it slowing down, even with the current economic challenges.
I’m also very proud of the team we have put together at First Rate which includes some really capable individuals who I have worked with for many years now. Here are just a few:
Kevin Francis: http://www.linkedin.com/in/kevinafrancis
Tom Skotidas: http://www.linkedin.com/in/tomskotidas
Samuel Stadler: http://www.linkedin.com/in/samuelstadler
Grant Osborne: http://www.linkedin.com/in/gosborne
We will also be expanding the team with some new senior appointments over the coming months.
For those who have followed First Rate over the years I have provided a graph that illustrates the company’s growth in terms of product offerings, geographic expansion and revenue.
Related Posts:
Jul
01
2009
After nine very successful years building up the First Rate business in New Zealand and Australia I have stepped aside from my operational job as CEO of First Rate, and handed the reins over to Kevin Francis (http://www.linkedin.com/in/kevinafrancis) in New Zealand and James Ward (http://www.linkedin.com/in/wardji) in Australia.
I will however maintain an interest in First Rate’s ongoing success through my strategic advisory role as the group’s Head of Search & Performance, and I will continue to be based in First Rate’s offices in Auckland and Sydney.
I’m very excited to take up a major new challenge within First Rate’s parent group Q Ltd (ASX:QXQ) establishing a new business (QED) that will be tasked with devising, developing and growing profitable online assets, including opt-in email lists, ad networks and other web assets.
QED will utilise the 100+ digital experts employed by the group to design, develop, operate and market these online assets. For those that are unfamiliar with Q Ltd this is the company I sold First Rate to two and a half years ago. Q Ltd owns 7 other digital businesses and most of the founders of these businesses have committed to remain within the group for the long term. This means I will be working with a range of industry veterans ranging across strategy, creative, development, marketing and sales. QED will therefore have access to some of the best minds, experience and capability in the world.
Q’s existing online assets already generate many millions of dollars in revenue and this new business will build on this success by significantly increasing Q’s online assets.
Related Posts:
Jul
01
2009
As I step down from my role as CEO of First Rate I am ecstatic to see the business reporting record revenue and profits with significant operations in both New Zealand and Australia. In fact, First Rate has grown rapidly and consistently year on year for nine straight years featuring in the Deloitte Fast 50 List in 2006, 2007 & 2008! It’s been quite a ride and there is no sign of it slowing down, even with the current economic challenges.
I’m also very proud of the team we have put together at First Rate which includes some really capable individuals who I have worked with for many years now. Here are just a few:
Kevin Francis: http://www.linkedin.com/in/kevinafrancis
Tom Skotidas: http://www.linkedin.com/in/tomskotidas
Samuel Stadler: http://www.linkedin.com/in/samuelstadler
Grant Osborne: http://www.linkedin.com/in/gosborne
We will also be expanding the team with some new senior appointments over the coming months.
For those who have followed First Rate over the years I have provided a graph that illustrates the company’s growth in terms of product offerings, geographic expansion and revenue.
Related Posts:
Jul
01
2009
After nine very successful years building up the First Rate business in New Zealand and Australia I have stepped aside from my operational job as CEO of First Rate, and handed the reins over to Kevin Francis (http://www.linkedin.com/in/kevinafrancis) in New Zealand and James Ward (http://www.linkedin.com/in/wardji) in Australia.
I will however maintain an interest in First Rate’s ongoing success through my strategic advisory role as the group’s Head of Search & Performance, and I will continue to be based in First Rate’s offices in Auckland and Sydney.
I’m very excited to take up a major new challenge within First Rate’s parent group Q Ltd (ASX:QXQ) establishing a new business (QED) that will be tasked with devising, developing and growing profitable online assets, including opt-in email lists, ad networks and other web assets.
QED will utilise the 100+ digital experts employed by the group to design, develop, operate and market these online assets. For those that are unfamiliar with Q Ltd this is the company I sold First Rate to two and a half years ago. Q Ltd owns 7 other digital businesses and most of the founders of these businesses have committed to remain within the group for the long term. This means I will be working with a range of industry veterans ranging across strategy, creative, development, marketing and sales. QED will therefore have access to some of the best minds, experience and capability in the world.
Q’s existing online assets already generate many millions of dollars in revenue and this new business will build on this success by significantly increasing Q’s online assets.
Related Posts:
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