Nov
22
2010
We promised the Search Marketing Bootcamp delegates that we would make Mark’s presentation available on our blog, post event so here you go guys:
This presentation covers
- What Is Web Analytics?
- What Packages Are Out There?
- What Should I Be Measuring?
Download the presentation here:
SMX Boot_CampAnalytics
We regularly hold Search Marketing Bootcamp sessions with ADMA in Sydney, get in touch with ADMA to find out when the next session begins and how you can enroll www.adma.com.au
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Nov
22
2010
Last week we sponsored the SMX & eMetrics summit dedicated to new trends and research into search engine and mobile marketing. It was great to see so many First Rate clients attending, and for the primary event in Melbourne quite an impressive turn out.
In true online marketing trade show style we held a digital competition, showcasing the newest edition to Q Ltd’s product family – Great Promotions if you or your client is looking at hosting a promotion;
1) go digital, it just makes sense for accurate and efficient data capture, and
2) go Great Promotions, it’s robust, interactive and can be used in conjunction with social and viral campaigns.
check out more info at www.greatpromotions.com.au
Congratulations to Karen Howard of Always Shine Brightly who was the lucky instant winner of the iPad, as a small business owner attending the SMX Search Marketing Bootcamp session that Mark Baartse presented, she assures us that it will be put to good use in assisting the growth of her business.
And in confirmation to the proclamation that Apple’s brand score is truly through the roof, we had queues a mile long at the First Rate booth filled with delegates hoping to be the lucky winner. Here are some pics below:
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Nov
22
2010
Cross channel attribution. It is a very different way of thinking about measuring marketing, It can be a bit tricky to grasp at first.
The Problem:
Prospect views a display ad, clicks.
•Next day, searches for the product, and clicks on a paid search result.
•Later, types the brand name, clicks on organic results and converts.
Which channel gets the credit?
Organic does.
Would the sale have been made without the first 2 steps?
Unlikely. So why is organic the hero?
To make it more interesting… most analytics software will give credit to the organic click, adwords will give credit to the paid click, DART will give credit to the display ad, any deduping software will give credit to whatever the business rules are configured as. If you had 3 separate agencies they would probably all take credit for that 1 conversion. Heaven help anyone on a performance contract!
Download the presentation by Mark Baartse, Head of Consulting at First Rate to explore the subject further.
First Rate_CrossChannelAttribution_SMX Mel 2010
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