Apr
16
2012
Go Rentals operate a fleet of over 1000 vehicles across both the North & South Islands of New Zealand, providing a huge range of brand new and late model rental cars, people carriers, vans and four wheel drives. Thanks to over 15 years experience, exceptional customer service and smart marketing, they remain one of New Zealand’s fastest growing car rental companies.
Go Rentals approached First Rate to help achieve increased visibility online with particular attention focused on non-brand search terms. The goal was to ensure the Go Rentals website was found by qualified prospects (domestic and international) as they were looking to rent a vehicle in New Zealand.
By implementing best practice SEO, First Rate was able to establish the key terms to target and implement an effective strategy to increase the site traffic & revenue.
Click to download the full Go Rentals Search Engine Optimisation Case Study.
Click to download the full Go Rentals Search Engine Optimisation Case Study.
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Nov
24
2011
First Rate Enables Pinnacle Life to Make Better Business Decisions using Google Analytics
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength.
For a business utilising both online and offline marketing channels, detailed analytics intelligence is vital. It is important that all marketing activities are accurately measured through to conversion, such as new customer applications. This allows an accurate assessment of marketing spend leading to maximum ROI from all marketing activities, with budget allocated to the most effective channels for continuous campaign improvement.
Pinnacle Life choose to use Google Analytics combined with First Rate’s analytics expertise to deliver this value.
Click here to download the Google Analytics case study.
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Aug
18
2011
Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.
In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged First Rate to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from the previous year, First Rate was challenged with the task of increasing sales and revenue by 20% for the campaign period (Nov – Dec).
As the result of First Rate’s paid search optimisation efforts and input from Fairfax Magazines’ Online Manager and Marketing Manager, the paid search campaign achieved a 188% increase in sales, 53% decrease in the cost per magazine subscription (CPA), and an ROI of 1,460%.
Click here to download the case study
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Aug
04
2011
Download our award winning case study
The Power of Longtail: Focus Property
First Rate increases leading brand’s search engine rankings, powering their online business so that they rank above their competitors.
We have 30 consultants across Sydney, Perth and Auckland managing over 100 Google Adword Campaigns and generating over 1 million clicks a month and are proudly Google Analytics and Google Adwords certified.
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