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	<title>Internet Marketing Blog Australia - First Rate &#187; Marketing Case Studies</title>
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		<title>Insurance &#8211; Google Analytics Case Study</title>
		<link>http://www.firstrate.com.au/blog/google-analytics-case-study/</link>
		<comments>http://www.firstrate.com.au/blog/google-analytics-case-study/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 19:25:37 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[google analytics case study]]></category>
		<category><![CDATA[google analytics certified partner]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=5136</guid>
		<description><![CDATA[First Rate Enables Pinnacle Life to Make Better Business Decisions using Google Analytics

 
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength.
For a business utilising both online and offline marketing channels, detailed analytics intelligence is vital. It is important that [...]]]></description>
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		<title>Marketing Case Studies: Search Optimisation for Bookabin</title>
		<link>http://www.firstrate.com.au/blog/marketing-case-studies-search-optimisation-for-bookabin/</link>
		<comments>http://www.firstrate.com.au/blog/marketing-case-studies-search-optimisation-for-bookabin/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 19:30:24 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Only NZ]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO case study]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4941</guid>
		<description><![CDATA[
Hartford Technologies is a global specialist in online booking of refuse disposal services. Its online booking engine offers consumers value for money by offering the lowest available price for refuse disposal services.
First Rate was contracted by Hartford to assist with increasing website visitors and online sales in key markets, including the USA where they operate [...]]]></description>
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		<title>Fairfax Media Online Advertising Case Study &#8211; Google AdWords</title>
		<link>http://www.firstrate.com.au/blog/fairfax-media-online-advertising-case-study-google-adwords/</link>
		<comments>http://www.firstrate.com.au/blog/fairfax-media-online-advertising-case-study-google-adwords/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 02:49:33 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[case study]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4867</guid>
		<description><![CDATA[
Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.
In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged First Rate to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from [...]]]></description>
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		<title>IAB Award Winning Case Study: Focus Property</title>
		<link>http://www.firstrate.com.au/blog/iab-award/</link>
		<comments>http://www.firstrate.com.au/blog/iab-award/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 05:27:15 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO (AU)]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4759</guid>
		<description><![CDATA[Download our award winning case study
The Power of Longtail: Focus Property


First Rate increases leading brand&#8217;s search engine rankings, powering their online business so that they rank above their competitors.
We have 30 consultants across Sydney, Perth and Auckland managing over 100 Google Adword Campaigns and generating over 1 million clicks a month and are proudly Google Analytics [...]]]></description>
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		<title>First Rate Wins IAB Award for Organic Search (SEO)</title>
		<link>http://www.firstrate.com.au/blog/first-rate-wins-iab-award-for-organic-search/</link>
		<comments>http://www.firstrate.com.au/blog/first-rate-wins-iab-award-for-organic-search/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 00:06:20 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[In the news]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO (AU)]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4722</guid>
		<description><![CDATA[

First Rate has taken the top prize for the IAB Australia Awards 2011, in the Organic Search (SEO) category for our client Focus Property.
The awards were held last night in Sydney and we&#8217;re all stoked to have claimed the top prize amongst a high calibre of entrants. Judges commented that our entry was
“a very well [...]]]></description>
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