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Archive for the 'Email Marketing' CategoryNov 27 2007 Online advertising for targeted campaignsAustralia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post: Mar 20 2007 Email AdvertisingWhat Is Email Advertising? Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site’s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services. Ads have traditionally been text editorials but with the adoption of HTML email clients’ banners and forms can now be supported in email advertising. Mar 20 2007 Email Marketing - Further InformationEmail Marketing Industry Statistics The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% - a cumulative increase of 2,500%. Mar 20 2007 Email MarketingImprove your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate’s marketing experts. What Is Email Marketing? Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you. Feb 09 2007 Outlook 2007 change sends HTML email back to the future, for better and worseSourced from arstechnica.com By Jeremy Reimer | Published: January 15, 2007 - 10:53AM CT A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique. The change, which is explained in detail on Microsoft’s site, involved decoupling Outlook 2007 from Internet Explorer’s HTML rendering engine. Instead, Outlook will use Word 2007’s HTML viewer, which is an incomplete rendering engine missing a few features previously supported by the IE engine. The end result is that e-mails that use certain advanced HTML and CSS features will be somewhat degraded in appearance in Outlook 2007, yet they will look fine in earlier versions of Outlook. One benefit is that this will make Outlook email more secure by making it impossible to hook potential IE exploits via email. Dud, or stud? Jan 09 2007 MySpace sues email marketer for ’spam’ messagesSourced from nzherald.co.nz News Corp’s MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers’ accounts. Nov 09 2006 Hefty fine for spammer who sent 75m emailsSourced from smh.com.au A Perth-based company has been fined $5.5 million for sending millions of unsolicited emails, with a judge labelling the spam annoying, costly to combat, and a threat to the internet. It is the first time an Australian company has been fined under the the federal government’s spam laws, introduced in April 2004. Nov 09 2006 Saucy email spreads like wildfireSourced From smh.com.au A salacious email inviting a female lawyer to no-strings sex has spread like wildfire to countless inboxes worldwide. The email was penned by law clerk Craig Dale, and sent last week to female lawyer Azadeh Bashari. They work for separate law firms in New Zealand and it is unclear how they met. Mar 20 2006 GlossaryDefinitions of Search Engine Marketing TermsBelow is a list of common terms used relating to search engines and online marketing. Blog (web log)A blog, is a journal hosted on a site and typically authored by an individual. It allows visitors to also publish their comments alongside the original posted material. Most blog owners generally update their content on a daily basis. CloakingThe unethical process of serving different content to a search engine than what a normal visitor would receive on the same url. The search engine then ranks the page based on the unrelated content that the user will never actually see. It is a dangerous tactic can result in a site being banned from a search engine. DirectoryDirectories are often called a “search engine”. The big difference is that directories are actually made up of information gathered and categorised by humans. The most popular directories are dmoz and Yahoo.
Dynamic ContentDynamic content refers to pages on a site that are generated by a server side technology like .ASP, .JSP .CGI and .CFM . These technologies are normally used on database driven websites. Dynamic URLs contain variables that tell the server what information should go on the page. Dynamic URLs can normally be identified by the use of the ? Dynamic Content SubmissionSearch engines have historically had problems with dynamic content and so ignore or only partially index dynamic website content. Special submission technology and protocols can be used to greatly enhance the amount of content a search engine indexes. Home PageWe define the homepage as the HTML displayed to a search engine or browser when the main site domain name is accessed. Due to redirects and JavaScript this may be different from the final page that the visitor sees when they visit a site. IndexThe action by which a search engine adds a site or page to its database. Meta TagsHTML not visible to the visitor but provides useful information for computer programs visiting a page (search engine spider). Page RankA google specific way of determining how popular each page in a site is. This is calculated using a complex algorithm written by Google which may take into account the number of links to and from a page, how deep the page is within the directory structure, and the importance of other sites that link to it. Page TitleHTML code that provides a short title for a particular page. This title is displayed in the top border of most browsers and normally forms the title of the search result displayed for a certain page. Rank(ing)When a search is carried out a search engine displays matching sites and pages from its database. The order in which these appear is called the ranking. Therefore if your site is listed first you have a number 1 ranking on that search engine for that phrase. RobotSimilar to a robot. Its an automated computer program that navigates the internet, usually looking for some specific type of content, such as links or email addresses. Robots.txt fileA text file stored in the top level directory of a web site to allow or deny robots access to certain pages or sub-directories of the site. This can control what is indexed by search engines. Search EngineAn online service that gives access to and searching of a computer-generated database of Web pages. A search engine allows users to enter a search phrase and then finds and displays a list of all pages that contain the keywords that the user has entered. Operation:
Search PhraseA phrase that a surfer enters into a search engine or directory to find information on a particular topic. SERPAn abbreviation for “Search Engine Results Page”. SpiderA computer program that visits a website travelling from page to page via links. The spider downloads the content of each page for analysis and storage in the search engines database. WikiSimilar to a blog in structure and logic, a wiki allows anyone to edit, delete or modify content that has been placed on the Web site using a browser interface, including the work of previous authors. Mar 08 2005 The First 48 Hours Are CriticalSourced from Email Marketing That’s when the vast majority (80%) of those who would open your email newsletter will actually open it, according to the results of our recent study. What’s more, 95% of people who read your message do so within six days of your mailing. |
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