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	<title>Internet Marketing Blog Australia - First Rate &#187; Email Marketing</title>
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	<link>http://www.firstrate.com.au/blog</link>
	<description>Online marketing: search engine advertising and marketing</description>
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		<title>The similarities between SEM and Electronic Direct Marketing (eDM)</title>
		<link>http://www.firstrate.com.au/blog/sem_and_edm/</link>
		<comments>http://www.firstrate.com.au/blog/sem_and_edm/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 23:53:39 +0000</pubDate>
		<dc:creator>George</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=5274</guid>
		<description><![CDATA[When thinking about the relationship between Search Engine Marketing (SEM) and Electronic Direct Marketing (eDM), the first thing that comes to my mind is a scene from Austin Powers where, (bear with me for a moment!), Doctor Evil throws to Austin that very quotable line:
“We’re not so different you and I”
This is true between SEM [...]]]></description>
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		<title>FOXTEL Email Marketing – Case Study</title>
		<link>http://www.firstrate.com.au/blog/foxtel-email-marketing-%e2%80%93-case-study/</link>
		<comments>http://www.firstrate.com.au/blog/foxtel-email-marketing-%e2%80%93-case-study/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 05:01:26 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Only AU]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3531</guid>
		<description><![CDATA[
FOXTEL is Australia’s leading subscription television provider. Discover how First Rate used Email Marketing to acquire new subscribers for FOXTEL.
Click here to download the case study
Related Posts:

Using a Custom Google Analytics Configuration to Understand Online Marketing Performance
First Rate &#8211; Category winner and a fast 50 company for second consecutive year
Google Qualified Company

]]></description>
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		<title>Online advertising for targeted campaigns</title>
		<link>http://www.firstrate.com.au/blog/online-advertising-for-targeted-campaigns/</link>
		<comments>http://www.firstrate.com.au/blog/online-advertising-for-targeted-campaigns/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 23:55:36 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Only NZ]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/online-advertising-for-election-campaigns</guid>
		<description><![CDATA[Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:

…There will be debate about exactly what lessons can be taken into New Zealand&#8217;s election campaign next year, but there is no doubt [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Advertising</title>
		<link>http://www.firstrate.com.au/blog/email-advertising/</link>
		<comments>http://www.firstrate.com.au/blog/email-advertising/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 03:25:34 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email advertising]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/email-advertising</guid>
		<description><![CDATA[What Is Email Advertising?
Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site&#8217;s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services.
Ads have traditionally been text [...]]]></description>
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		<title>Email Marketing &#8211; Further Information</title>
		<link>http://www.firstrate.com.au/blog/email-marketing-further-information/</link>
		<comments>http://www.firstrate.com.au/blog/email-marketing-further-information/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 02:36:15 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/email-marketing-further-information</guid>
		<description><![CDATA[Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than [...]]]></description>
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