Email Marketing

Mar 20 2007

Published by NZ Editor under Email Marketing

Improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate’s marketing experts.

What Is Email Marketing?

Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you.

Outlook 2007 change sends HTML email back to the future, for better and worse

Published by NZ Editor under Email Marketing

Sourced from arstechnica.com

By Jeremy Reimer | Published: January 15, 2007 – 10:53AM CT

A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique.

The change, which is explained in detail on Microsoft’s site, involved decoupling Outlook 2007 from Internet Explorer’s HTML rendering engine. Instead, Outlook will use Word 2007’s HTML viewer, which is an incomplete rendering engine missing a few features previously supported by the IE engine. The end result is that e-mails that use certain advanced HTML and CSS features will be somewhat degraded in appearance in Outlook 2007, yet they will look fine in earlier versions of Outlook. One benefit is that this will make Outlook email more secure by making it impossible to hook potential IE exploits via email. Dud, or stud?

MySpace sues email marketer for ’spam’ messages

Published by NZ Editor under Email Marketing

Sourced from nzherald.co.nz

News Corp’s MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers’ accounts.

Hefty fine for spammer who sent 75m emails

Published by NZ Editor under Email Marketing

Sourced from smh.com.au

A Perth-based company has been fined $5.5 million for sending millions of unsolicited emails, with a judge labelling the spam annoying, costly to combat, and a threat to the internet.

It is the first time an Australian company has been fined under the the federal government’s spam laws, introduced in April 2004.