To pre-schedule your site health check at Online Marketer or to speak about how First Rate can assist with your online strategy get in touch with

Andres Pinto

Account Director

andres.pinto@firstrate.com.au

02 9339 6715

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SEO is most often seen as a direct conversion channel however, it can play an important role in closing the loop in an integrated marketing campaign and can make a strong contribution to branding.

Mark Baartse, Consulting Director at First Rate will be presenting an interactive workshop at the upcoming iStrategy Melbourne Conference for CMOs, MDs and CEOs wanting to understand the link between SEO & branding.

Key Takeaways:

• See the interaction between SEO and other channels
• Find out how SEO contributes to your branding efforts
• Learn more about the connection between SEO and social media

WORKSHOP 3:

SEO as Part of an Integrated Marketing Campaign

SPEAKER:

Mark Baartse, Consulting Director, First Rate

TIME & DATE:

Tuesday 17th May, 14:15 – 15:45

LOCATION:

Melbourne Cricket Ground

REGISTER

REGISTER FOR iSTRATEGY HERE USING COMPLIMENTARY PROMO CODE <FIRST10>

www.istrategyconference.com

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So last SMX event we caused a near stampede when we gave away a free iPad to one lucky small business owner. The time has come around again to attend one of the online marketing industry’s most popular conferences and share our latest research and thoughts with like-minded folk about all things ’search’.

This year our consulting team will be attending the 2 day event, you can speak with them at our booth (#17) or feel free to follow them around until they answer your pressing questions!

Our Head of Consulting, Mark Baartse will be presenting the changing dynamic of the relationship between DSPs and SEMs, this topic has been getting a lot of page-time in the marketing magazines of late so make sure you attend the SEO track in Ballroom 2 to catch what Mark has to add to the debate.

Danny Ng our Consulting Manager will be hosting Analytics 101’s in the Online Marketer Bootcamp @ 4:45 a must for those who are a little confused about the analytics packages out there and how to get the most out of them.

So get down to the Sydney Hilton, Thursday 14th & 15th April & more importantly don’t miss Mark’s presentation @ 1:30 in Ballroom 2.

Looking forward to seeing you there, if you can’t make it follow our live tweets from the event and we’ll be sure to post Mark’s presentation here after the event also.

@firstrateau

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Analytics for Beginners

We promised the Search Marketing Bootcamp delegates that we would make Mark’s presentation available on our blog,  post event so here you go guys:

This presentation covers

• What Is Web Analytics?
• What Packages Are Out There?
• What Should I Be Measuring?

Download the presentation here:

SMX Boot_CampAnalytics

We regularly hold Search Marketing Bootcamp sessions with ADMA in Sydney, get in touch with ADMA to find out when the next session begins and how you can enroll www.adma.com.au

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Last week we sponsored the SMX & eMetrics summit dedicated to new trends and research into search engine and mobile marketing. It was great to see so many First Rate clients attending, and for the primary event in Melbourne quite an impressive turn out.

In true online marketing trade show style we held a digital competition, showcasing the newest edition to Q Ltd’s product family – Great Promotions if you or your client is looking at hosting a promotion;

1) go digital, it just makes sense for accurate and efficient data capture, and

2) go Great Promotions, it’s robust, interactive and can be used in conjunction with social and viral campaigns.

check out more info at www.greatpromotions.com.au

Congratulations to Karen Howard of Always Shine Brightly who was the lucky instant winner of the iPad, as a small business owner attending the SMX Search Marketing Bootcamp session that Mark Baartse presented, she assures us that it will be put to good use in assisting the growth of her business.

And in confirmation to the proclamation that Apple’s brand score is truly through the roof, we had queues a mile long at the First Rate booth filled with delegates hoping to be the lucky winner. Here are some pics below:

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