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	<title>Internet Marketing Blog Australia - First Rate &#187; Link Building</title>
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		<title>Link Building is Like an Orchestra</title>
		<link>http://www.firstrate.com.au/blog/link-building-is-like-an-orchestra/</link>
		<comments>http://www.firstrate.com.au/blog/link-building-is-like-an-orchestra/#comments</comments>
		<pubDate>Mon, 30 May 2011 21:58:52 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4430</guid>
		<description><![CDATA[Link building is a difficult concept to explain to people. When we are looking for linking partners we take into consideration PageRank, domain authority, age, history, relevancy, the site’s neighbourhood and a thousand other metrics. So how can we explain this to people who aren’t familiar with linking? Let’s think of it like this:
Your success [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Do Free Directories Still Work for SEO?</title>
		<link>http://www.firstrate.com.au/blog/do-free-directories-still-work-for-seo/</link>
		<comments>http://www.firstrate.com.au/blog/do-free-directories-still-work-for-seo/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 05:21:15 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Only AU]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[free directories]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3559</guid>
		<description><![CDATA[In the online marketing world, and with SEO in particular, there’s a lot of accepted wisdom – ideas which people have picked up but often are untested.
One thing I’m passionate about is challenging accepted wisdom and establishing the truth. This allows us to focus efforts on tactics with maximum effectiveness for our clients, and also satisfies [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Linking – Walking a Fine Line</title>
		<link>http://www.firstrate.com.au/blog/linking-%e2%80%93-walking-a-fine-line/</link>
		<comments>http://www.firstrate.com.au/blog/linking-%e2%80%93-walking-a-fine-line/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 04:42:59 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[Only AU]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3513</guid>
		<description><![CDATA[Presented by Jon Ostler at Search Engine Room, October 2008
This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Linking &#8211; Walking a Fine Line</title>
		<link>http://www.firstrate.com.au/blog/linking-walking-a-fine-line/</link>
		<comments>http://www.firstrate.com.au/blog/linking-walking-a-fine-line/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 19:43:23 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[Only NZ]]></category>
		<category><![CDATA[jon ostler]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=818</guid>
		<description><![CDATA[Presented by Jon Ostler at Search Engine Room, October 2008
 
This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues [...]]]></description>
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		<title>Online PR (links)</title>
		<link>http://www.firstrate.com.au/blog/online-pr-links/</link>
		<comments>http://www.firstrate.com.au/blog/online-pr-links/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 03:27:58 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/online-pr-links</guid>
		<description><![CDATA[How does a search engine know that your site is important?
The web is based on the interconnection of websites via hyperlinks. After search engines, links from other sites are the most popular method of finding new websites. Not only do people use these links to visit new websites but search engines use the number and [...]]]></description>
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