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	<title>Internet Marketing Blog Australia - First Rate &#187; Online Advertising</title>
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	<description>Online marketing: search engine advertising and marketing</description>
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		<title>Fairfax Media Online Advertising Case Study &#8211; Google AdWords</title>
		<link>http://www.firstrate.com.au/blog/fairfax-media-online-advertising-case-study-google-adwords/</link>
		<comments>http://www.firstrate.com.au/blog/fairfax-media-online-advertising-case-study-google-adwords/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 02:49:33 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[case study]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4867</guid>
		<description><![CDATA[
Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.
In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged First Rate to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Increase Your Conversion Rate with Site Retargeting</title>
		<link>http://www.firstrate.com.au/blog/increase-your-conversion-rate-with-site-retargeting/</link>
		<comments>http://www.firstrate.com.au/blog/increase-your-conversion-rate-with-site-retargeting/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 06:10:57 +0000</pubDate>
		<dc:creator>Francois</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[cross-channel tracking]]></category>
		<category><![CDATA[google retargeting]]></category>
		<category><![CDATA[multi-channel tracking]]></category>
		<category><![CDATA[site retargeting]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4565</guid>
		<description><![CDATA[
There are many different ways to re-target Internet users: According to their search activity, their interaction with your ads (ads viewed, clicked or not displayed to them) and their behaviour on your website.
In this post, we will talk about the last one only, i.e. site retargeting.
Site retargeting allows us to show ads to Internet users [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Daily Deal Sites Comparison for New Zealand Advertisers</title>
		<link>http://www.firstrate.com.au/blog/daily-deal-sites-comparison-for-new-zealand-advertisers/</link>
		<comments>http://www.firstrate.com.au/blog/daily-deal-sites-comparison-for-new-zealand-advertisers/#comments</comments>
		<pubDate>Fri, 20 May 2011 04:31:46 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Only NZ]]></category>
		<category><![CDATA[daily deal sites]]></category>
		<category><![CDATA[grabone]]></category>
		<category><![CDATA[groupon nz]]></category>
		<category><![CDATA[spreets]]></category>
		<category><![CDATA[treatme]]></category>
		<category><![CDATA[yazoom]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4338</guid>
		<description><![CDATA[What advertisers should know about New Zealand deal sites. First Rate uncover what value, costs and return advertisers can expect from engaging with deal sites.]]></description>
		<wfw:commentRss>http://www.firstrate.com.au/blog/daily-deal-sites-comparison-for-new-zealand-advertisers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Advertising on YouTube with Google Adwords</title>
		<link>http://www.firstrate.com.au/blog/advertising-on-youtube-with-google-adwords/</link>
		<comments>http://www.firstrate.com.au/blog/advertising-on-youtube-with-google-adwords/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 21:21:54 +0000</pubDate>
		<dc:creator>Premek</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[youtube ads]]></category>
		<category><![CDATA[youtube advertising]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4117</guid>
		<description><![CDATA[YouTube is becoming more and more popular not only as an entertainment website but also as an advertising platform. With Google AdWords you can easily target YouTube users even with a small budget and with techniques you already know from AdWords. Let&#8217;s have a look at the most common ways your business can be promoted [...]]]></description>
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		<title>5 Handy Automated Rules to Incorporate into your Google AdWords Account</title>
		<link>http://www.firstrate.com.au/blog/5-handy-automated-rules-to-incorporate-into-your-google-adwords-account/</link>
		<comments>http://www.firstrate.com.au/blog/5-handy-automated-rules-to-incorporate-into-your-google-adwords-account/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 03:46:05 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3813</guid>
		<description><![CDATA[

Just recently Google announced the release of AdWords Automated Rules to all accounts.

Automated Rules lets you schedule automatic adjustments to your AdWords account based on criteria that you specify. You can set automated rules at the various levels within your campaign:

Campaign level
Ad group level
Keyword level
Ad text level


The Automate feature can be found just below the [...]]]></description>
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