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	<title>Internet Marketing Blog Australia - First Rate &#187; Online Strategy</title>
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	<description>Online marketing: search engine advertising and marketing</description>
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		<title>Align the 3 P&#8217;s for Better Marketing Results</title>
		<link>http://www.firstrate.com.au/blog/online-marketing-results/</link>
		<comments>http://www.firstrate.com.au/blog/online-marketing-results/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 02:16:52 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[results]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=5591</guid>
		<description><![CDATA[Why do a lot of  online marketing initiatives fall flat on their face? In most if not all cases it is because at least one these three crucial factors is incompatible or out of alignment with the others, resulting in an ineffective marketing situation.
In order to launch a successful marketing campaign, your mission (should you [...]]]></description>
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		<title>10 Marketing Tips for a Successful Online Christmas</title>
		<link>http://www.firstrate.com.au/blog/10-marketing-tips-for-a-successful-online-christmas/</link>
		<comments>http://www.firstrate.com.au/blog/10-marketing-tips-for-a-successful-online-christmas/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 01:57:50 +0000</pubDate>
		<dc:creator>Francois</dc:creator>
				<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Only NZ]]></category>
		<category><![CDATA[Christmas]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=5111</guid>
		<description><![CDATA[
It&#8217;s Christmas time! &#8211; One of the busiest periods for e-commerce. Are you ready..?
Last year, shopping related queries went up 29% (Google NZ data) compared to Christmas 2009, with a higher query growth for NZ brands than for international ones. Each year, more Kiwis make their Christmas purchases online as it’s more convenient and also easier [...]]]></description>
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		<title>Ten Excellent Tips To Get The Most From Your Website</title>
		<link>http://www.firstrate.com.au/blog/ten-excellen-tips-to-get-the-most-from-your-website/</link>
		<comments>http://www.firstrate.com.au/blog/ten-excellen-tips-to-get-the-most-from-your-website/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 19:44:34 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Conversion Rate Optimisation]]></category>
		<category><![CDATA[Online Strategy]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=5051</guid>
		<description><![CDATA[
It’s a sad fact that there are a lot of businesses whose websites are under-performing, leaving thousands of dollars on the table without even knowing it. When it comes to websites most businesses are frustrated with poor conversions, sales and the lack of qualified traffic the website receives.
If you are going to be investing in [...]]]></description>
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		<title>Get 25% discount on a full access pass to Online Marketer Melbourne</title>
		<link>http://www.firstrate.com.au/blog/get-25-discount-on-a-full-access-pass-to-online-marketer-melbourne/</link>
		<comments>http://www.firstrate.com.au/blog/get-25-discount-on-a-full-access-pass-to-online-marketer-melbourne/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 04:37:09 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Only AU]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=5090</guid>
		<description><![CDATA[

To pre-schedule your site health check at Online Marketer or to speak about how First Rate can assist with your online strategy get in touch with 
Andres Pinto
Account Director
andres.pinto@firstrate.com.au
02 9339 6715
Related Posts:

Using a Custom Google Analytics Configuration to Understand Online Marketing Performance
Organic Search, E-Commerce and Page Load Times
Should Brands Undertake Social Media Marketing Campaigns..?

]]></description>
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		<title>IAB Award Winning Case Study: Focus Property</title>
		<link>http://www.firstrate.com.au/blog/iab-award/</link>
		<comments>http://www.firstrate.com.au/blog/iab-award/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 05:27:15 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO (AU)]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=4759</guid>
		<description><![CDATA[Download our award winning case study
The Power of Longtail: Focus Property


First Rate increases leading brand&#8217;s search engine rankings, powering their online business so that they rank above their competitors.
We have 30 consultants across Sydney, Perth and Auckland managing over 100 Google Adword Campaigns and generating over 1 million clicks a month and are proudly Google Analytics [...]]]></description>
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