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	<title>Internet Marketing Blog Australia - First Rate &#187; Marketing Presentations</title>
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	<link>http://www.firstrate.com.au/blog</link>
	<description>Online marketing: search engine advertising and marketing</description>
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		<title>Mark’s SMX Bootcamp Search Marketing 101’s</title>
		<link>http://www.firstrate.com.au/blog/mark%e2%80%99s-smx-bootcamp-search-marketing-101%e2%80%99s/</link>
		<comments>http://www.firstrate.com.au/blog/mark%e2%80%99s-smx-bootcamp-search-marketing-101%e2%80%99s/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 21:34:02 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[Only AU]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3670</guid>
		<description><![CDATA[Analytics for Beginners

We promised the Search Marketing Bootcamp delegates that we would make Mark’s presentation available on our blog,  post event so here you go guys:
This presentation covers

What Is Web Analytics?
What Packages Are Out There?
What Should I Be Measuring?

Download the presentation here:
SMX Boot_CampAnalytics
We regularly hold Search Marketing Bootcamp sessions with ADMA in Sydney, get in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cross Channel Attribution presented at SMX &amp; eMetrics Melbourne 2010</title>
		<link>http://www.firstrate.com.au/blog/cross-channel-attribution-presented-at-smx-emetrics-melbourne-2010/</link>
		<comments>http://www.firstrate.com.au/blog/cross-channel-attribution-presented-at-smx-emetrics-melbourne-2010/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 21:31:27 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[Industry Reports]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[Only AU]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/cross-channel-attribution-presented-at-smx-emetrics-melbourne-2010/</guid>
		<description><![CDATA[
Cross channel attribution. It is a very different way of thinking about measuring marketing, It can be a bit tricky to grasp at first.
The Problem:
Prospect views a display ad, clicks.
•Next day, searches for the product, and clicks on a paid search result.
•Later, types the brand name, clicks on organic results and converts.
Which channel gets the credit?
Organic [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CTR of top paid ad positions revealed</title>
		<link>http://www.firstrate.com.au/blog/ctr-of-top-paid-ad-positions-revealed/</link>
		<comments>http://www.firstrate.com.au/blog/ctr-of-top-paid-ad-positions-revealed/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 21:21:52 +0000</pubDate>
		<dc:creator>Stephan</dc:creator>
				<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Only AU]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3642</guid>
		<description><![CDATA[Did you know that the top position in the paid search results can increase your click-through and conversion volumes exponentially? This report draws on intelligence from over 1,000,000 Google searches across 10 large search engine marketing campaigns to shed light on the relationship between ad position and click-through rate.
Why Ad Position Matters
It’s common knowledge that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Performance Online Advertising &amp; Performance Branding – Advertising &amp; Marketing Summit 2009</title>
		<link>http://www.firstrate.com.au/blog/performance-online-advertising-performance-branding-%e2%80%93-advertising-marketing-summit-2009/</link>
		<comments>http://www.firstrate.com.au/blog/performance-online-advertising-performance-branding-%e2%80%93-advertising-marketing-summit-2009/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 05:19:08 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[Only AU]]></category>
		<category><![CDATA[Performance Online Advertising]]></category>
		<category><![CDATA[POA]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3556</guid>
		<description><![CDATA[First Rate’s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising &#38; Marketing Summit 2009, “Tough times – Tougher Tactics”, at Luna Park this week.

Samuel’s presentation focused on the following aspects of Performance Marketing:

What is Performance Branding?
Performance Branding using Search Engine Marketing (SEM)
Performance Branding using Search Engine Optimisation (SEO)
SEM provides a performance benefit for SEO
The synergies between [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Linking – Walking a Fine Line</title>
		<link>http://www.firstrate.com.au/blog/linking-%e2%80%93-walking-a-fine-line/</link>
		<comments>http://www.firstrate.com.au/blog/linking-%e2%80%93-walking-a-fine-line/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 04:42:59 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[Only AU]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blog/?p=3513</guid>
		<description><![CDATA[Presented by Jon Ostler at Search Engine Room, October 2008
This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with [...]]]></description>
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