Jun
09
2008
Presentation: Marketing database driven sites online
Discover how effectively marketing a data driven site online, can drive traffic and conversion rates.
This presentation includes insights on:
- The long tail of keywords
- Site maps and indexing issues
- Internal linking strategy
- External links to deep content pages
- Site SEO
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Jun
09
2008
Presentation: Top tips for building website links
Discover how to build links to a website.
This presentation includes insights on:
- Top tips for link building
- Link baiting
- Buying links
- RSS and Linking Strategies
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Jun
09
2008
Presentation: How to Plan & Implement a Paid Search Campaign
This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.
Find out how to:
- Define your campaign objectives
- Measure success
- Define your keyword and ad groups
- Generate keyword lists
- Generate creative that works
- Produce landing pages and conversion
- Optimise your campaign
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Jun
09
2008
This presentation is filled with essential statistics, charts and advice about marketing websites online.
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