Some of the team here went along to Google Geek night yesterday. We always have an excellent time – thank you to Google for extending the invitation.

Obviously most of the night was about Search Engine Marketing, with the feature presentation relating SEM to offline in-store sales. Some good insights and AU specific stats were shared which was great.

Google setup a booth for Google Analytics, Adwords, Ad Planner (good for estimating audience share for online advertising), Google Mobile (Android) and using banner advertising on Google’s content network.

We really enjoyed the buildig tour as well, thanks heaps!

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• New Zealand Retailers, Search Engine Marketing & Google Analytics (Amcham Presentation)
• SEO is Still the Most Effective Online Marketing Tactic

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