ING Australia is one of Australia’s leading fund managers, life insurers and superannuation providers.

First Rate provided an in-depth internet marketing service which included both Search Engine Advertising and Search Engine Optimisation. The results were clear with average cost per acquisition being reduced to 35% of its original level.

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Search Engine Readiness - Industry Report

This report focuses on the top four banks in Australia and evaluates their position online, with particular focus on whether they are able to capture the substantial search demand for their products and services.

The four major banks in Australia (National Australia Bank, Commonwealth Bank, ANZ and Westpac in order of size) have all invested hugely in their websites and online facilities. After all, with 42% of Australians preferring online banking to any other method it’s a service that is now critical to ensuring their customers are satisfied with their overall banking experience.

Interestingly though, the online market share of the major banks in Australia does not reflect their actual market share. This report details who is the leader, and why.

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Appliances Online are Australia’s leading online kitchen and laundry appliance specialists. This case study looks at First Rate’s instrumental involvement in building the ecommerce store and driving targeted traffic to the website.

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