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Archive for July, 2007Jul 13 2007 First Rate - Part of a big online familyFirst Rate is one part of a group that is aiming to provide clients with a solution for all their new media requirements. Having made two acquisitions in May, the group now consists of: Continue Reading » Jul 13 2007 Yahoo! click charges to be based on traffic qualityYahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads. Jul 05 2007 A spooky start for web ad pioneerJON Ostler, founder and managing director of internet marketing firm First Rate, has gone from spying on people from the sky at the Joint Air Reconnaissance Intelligence Centre at Britain’s Ministry of Defence to helping advertisers locate them on the internet. The computer engineer and self-confessed former “spook”, resigned from the British defence forces in 1998 and moved to New Zealand, where he started a web design firm. Continue Reading » |
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