Oct
24
2007
Released on: October 24, 2007, 7:24 pm
Press Release Author: Tom Skotidas
Industry: Advertising
Press Release Summary: Yahoo! Search Marketing and online marketing agency First Rate have gone into partnership to distribute Yahoo!’s sponsored search listings across First Rate’s online advertising network.
Press Release Body: Yahoo! does ad deal with First Rate
Yahoo! Search Marketing and online marketing agency First Rate have gone into partnership to distribute Yahoo!’s sponsored search listings across First Rate’s online advertising network.
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Oct
13
2007
Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt
The nature of a website, and the content therein, will now dictate how that site is ranked in terms of the quality of its landing page. Those sites that are most likely to be penalized by the
changes are:- Data collection sites that offer free gifts, subscription services etc., in order to collect private information.- Arbitrage sites that are designed for the sole purpose of showing ads.
Oct
13
2007
We’re well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), content aggregation and syndication (RSS), mashups (APIs), and much more. Currently the Web is still mostly accessed via a PC, but we’re starting to see more Web excitement from mobile devices (e.g. iPhone) and television sets (e.g. XBox Live 360).
Oct
13
2007
As expected early last week, Microsoft announced the “New Live Search”. Todd, Oilman, posted live coverage, as did Vanessa Fox at Search Engine Land of the Searchification event at Microsoft. Here is what Microsoft explained is new:
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