Dec 11 2007
Credit Cards Search Engine Optimisation (SEO) in Australia
Search Engine Rankings and Online Marketing Success
The major search engines (Google, Yahoo and MSN) regularly index websites and rank these according to their relevance and popularity to a specific topic. Being at the top of the first results page ensures maximum visibility and can attract a large number of visitors.
Search engine rankings are therefore a good measure to determine the online marketing success of a website. Traffic volume, website conversion rate and total revenue generated from search and associated ROI are other (important metrics for online success).
Credit Card Industry – Search Engine Rankings Analysis
First Rate has investigated the Ranking Based Reach ™ (RBR™) in Chart 1, of the main competitors in the Australian credit card industry against the top 20 industry keywords.
