Presentation: Marketing database driven sites online

Discover how effectively marketing a data driven site online, can drive traffic and conversion rates.

This presentation includes insights on:

• The long tail of keywords
• Site maps and indexing issues
• Internal linking strategy
• External links to deep content pages
• Site SEO

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Link Building

Presentation: Top tips for building website links

Discover how to build links to a website.

This presentation includes insights on:

• Top tips for link building
• Link baiting
• Buying links
• RSS and Linking Strategies

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Presentation: How to Plan & Implement a Paid Search Campaign

This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.

Find out how to:

• Define your campaign objectives
• Measure success
• Define your keyword and ad groups
• Generate keyword lists
• Generate creative that works
• Produce landing pages and conversion
• Optimise your campaign

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Presentation: Website Marketing & Sales

This presentation is filled with essential statistics, charts and advice about marketing websites online.

Find out about:

• Search Engine Marketing
• Conversion
• Reporting
• DIY Resources

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Presentation: Customer Life Cycle Analysis – “Learning From The Masters”

Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.

This presentation includes insights on:

• Acquiring new visitors
• Persuading visitors to interact with site
• Persuading visitors to take desired action
• Fulfilling orders
• Motivating visitors to recommend the site to others
• Enticing visitors to return to the site

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