Search Engine Room in Sydney on October 7 features a compelling program packed with great topics and speakers.

Jon Ostler, Founder of First Rate, will be presenting on

Linking - Walking a Fine Line. This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This session will combine issues with practicalities.
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You can also meet others from the First Rate team at our expo stand.

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This half day Seminar will explore the latest developments and proven techniques in Search Marketing. Presenters using detailed case studies will give their practical ‘how to’ tips for maximising response. Presentations will also focus on measurement and tracking and the new techniques in SEO.

To view the programme and speakers visit Melbourne programme (19th August 2008) or Sydney programme (21st August 2008).

Jon Ostler will be representing First Rate speaking on “The right metrics & ROI based Search Marketing”

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