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Archive for October, 2008Oct 22 2008 Linking - Walking a Fine LinePresented by Jon Ostler at Search Engine Room, October 2008 This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities. Find out more by downloading the presentation Download this & other presentations
Oct 22 2008 Christmas Online Marketing Count Down!Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?
As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts. Oct 22 2008 Glasses Online - Case Study
Search Engine Optimisation (SEO)
Glasses Online’s aim is to provide Australians with affordable and clear vision for life. Discover how First Rate used Search Engine Optimisation to increase their online orders by over 300%.
Find out more by downloading the case study:
Download this & other case studies
Oct 22 2008 Social Media Monitoring Software From Q LtdBad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it’s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially damaging comments or discussions go undetected by the company unless they reach the mainstream press. Oct 22 2008 First Rate News - October 2008Well, the Australian office keeps growing! This month we welcome Raphael Pantelis on board as Senior Account Manager, looking after our growing number of Australian clients. Raphael joins us from PermissionCorp.
October also saw our MD and Founder, Jon Ostler, presenting at Search Engine Room, follow the link for some insights into the benefits and issues around link building.
Oct 22 2008 General Insurance Online in Australia: Search Engine ScrutinyWith the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.
This report discovers which Australian general insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.
Find out more by downloading the report:
Oct 20 2008 First Rate becomes Australasia’s first Trans-Tasman Google Analytics Qualified Company (GAAC)
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First Rate continues to lead the way in search marketing, with its latest accreditation by Google. With 18 Google Professionals, Google Qualified Company status and now GAAC, First Rate are the ideal partners to develop and deliver all your online search marketing needs.