Archive for December, 2008

Dec 02 2008

EziBuy Search Engine Marketing (SEM) – Case Study

Published by AU Editor under Case Studies, Search Engine Marketing


EziBuy is Australia’s number 1 online apparel & accessories site. Discover how First Rate used SEM to increase online customer acquisition for EziBuy – by over 110%.

 

Download the EziBuy Case Study

 

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Dec 01 2008

Cliftons Search Engine Marketing – Case Study

Published by AU Editor under Case Studies, Search Engine Marketing


 

Cliftons are Asia Pacific’s number 1 provider of Computer Training, Conference and Video Conferencing Facilities.

Discover how First Rate used Search Engine Marketing to increase their online leads – by over 80%.

Download this Case Study

 

 

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Dec 01 2008

Your SEM Competitive Advantage

Published by Jon under Analytics (Google), Search Engine Marketing, Website Conversion


So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?

 

Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity? 

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