So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?

Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity? 

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First Rate continues to lead the way in search marketing, with its latest accreditation by Google. With 18 Google Professionals, Google Qualified Company status and now GAAC, First Rate are the ideal partners to develop and deliver all your online search marketing needs.

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It is unsurprising that Google Analytics is fast becoming the industry standard in website analytics. It’s free, fast and functional and only a small percentage of sites really need anything more than the extensive feature set offered by Google Analytics.

Google Analytics is a very powerful tool; however few users really utilise all the functions and thus only realise a small percentage of the benefits they could.

This article discusses a range of advanced options and configurations that should be considered and implemented where business value would be gained from having access to the new information gathered. Rather than a detailed technical guide, this article introduces each option and discusses why a business may wish to utilise it.

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