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	<title>First Rate News &#38; Research : Australia Blog &#187; Analytics (Google)</title>
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		<title>Three Google Analytics Tips That Can Increase Your Online Marketing ROI</title>
		<link>http://www.firstrate.com.au/blogau/three-google-analytics-tips-that-can-increase-your-online-marketing-roi/</link>
		<comments>http://www.firstrate.com.au/blogau/three-google-analytics-tips-that-can-increase-your-online-marketing-roi/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 04:08:11 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=165</guid>
		<description><![CDATA[The beauty of online marketing lies in the ability to measure almost every activity and result.
Google Analytics  provides abundant measurement capabilities and intelligence that may be useful for your marketing strategy. But as with paint brushes and chisels, it is not the tool itself but rather how you use the tool that enables you to [...]]]></description>
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		<title>First Rate is a Google AdWords and Google Analytics Certified Partner</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/#comments</comments>
		<pubDate>Thu, 20 May 2010 03:59:41 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=158</guid>
		<description><![CDATA[
Google has retired the Google Advertising Professionals (GAP) programme and replaced it with a new AdWords Certification programme.
Penry Price, Vice President, Global Agency Development for Google, writes:
We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to offer them better training and more rigorous certification in AdWords proficiency, and to [...]]]></description>
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		<title>Your SEM Competitive Advantage</title>
		<link>http://www.firstrate.com.au/blogau/your-sem-competitive-advantage/</link>
		<comments>http://www.firstrate.com.au/blogau/your-sem-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 20:59:58 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Website Conversion]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=61</guid>
		<description><![CDATA[So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
 
Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding [...]]]></description>
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		<title>First Rate becomes Australasia&#8217;s first Trans-Tasman Google Analytics Qualified Company (GAAC)</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-becomes-australasias-first-trans-tasman-google-analytics-qualified-company-gaac/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-becomes-australasias-first-trans-tasman-google-analytics-qualified-company-gaac/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 19:36:36 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google analytics]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=66</guid>
		<description><![CDATA[First Rate continues to lead the way in search marketing, with its latest accreditation by Google. With 18 Google Professionals, Google Qualified Company status and now GAAC, First Rate are the ideal partners to develop and deliver all your online search marketing needs.
 


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		<title>Google Analytics Advanced Configurations</title>
		<link>http://www.firstrate.com.au/blogau/google-analytics-advanced-configurations/</link>
		<comments>http://www.firstrate.com.au/blogau/google-analytics-advanced-configurations/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 22:17:10 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[Website Conversion]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=33</guid>
		<description><![CDATA[It is unsurprising that Google Analytics is fast becoming the industry standard in website analytics. It’s free, fast and functional and only a small percentage of sites really need anything more than the extensive feature set offered by Google Analytics.
 
Google Analytics is a very powerful tool; however few users really utilise all the functions and [...]]]></description>
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