Jul 30 2009
Performance Online Advertising & Performance Branding – Advertising & Marketing Summit 2009
First Rate’s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising & Marketing Summit 2009, “Tough times – Tougher Tactics”, at Luna Park this week.
Samuel’s presentation focused on the following aspects of Performance Marketing:
- What is Performance Branding?
- Performance Branding using Search Engine Marketing (SEM)
- Performance Branding using Search Engine Optimisation (SEO)
- SEM provides a performance benefit for SEO
- The synergies between Search and Display
- Display / Performance Online Advertising
Here the full list of speakers and topics presented at the Advertising and Marketing Summit 2009:
Day 1
- ‘The Future isn’t what it used to be – How the role and relevance of advertisers is changing with the challenge’ - Chuck Porter, Co-Chairman, Crispin Porter + Bogusky (USA).
- ‘Brands should be great storytellers’ – Ivan Wicksteed, Global Creative Director, Coca-Cola (USA)
- ‘The view from the boardroom – Why marekting is more important than ever’ – Bruce Buchanan, CEO, Jetstar
- ‘Marketing the Best job in the World’ – Anthony Hayes, CEO, Tourism Queensland
- ‘Breathing life into Woolworth’s Brand’ – Luke Dunkerley, GM Marketing, Supermarkets & Corporate, Woolworths Limited
- ‘Expanding the Conversation: A better way to converge with the wider creative world’ – David Nobay, Creative Chairman, Droga5 Australia
- ‘Facebook and harnessing the power of social media: How marketers can leverage the social media platform in a unique and different way’ – Paul Borrund, Regional Vice President, Facebook
- ‘The Power of 2: Creating a Rhapsody in Red’ – Tara Lordsmith, GM Marketing, Simplot and Ant Shannin, Executive Creative Director, Grey Worldwide.
- ‘Opportunities in the Mobile Society’ – Greg Walters, Founder & CEO, QPay
- ‘Competing for Consumer’s Time: The Challenges of Marketing Cricket’ – Luke Bould, Commercial Marketing Manager, Cricket Australia
- ‘Reel Good not Feel Good’ – Craig Maclean, Brand Manager – Cascade, The Foster’s Group
Day 2
- ‘Where Next for Australia’s Digital Community?’ – Richard Freudenstein, CEO, News Digital Media
- ‘Better Targeting through better Understanding’ – Rohan Lund, CEO, Yahoo7
- ‘How digital gets you more when you need it most’ – Jack Matthews, CEO, Fairfax Digital
- ‘Becoming more intimate with your audience’ – Joe Pollard, CEO, Ninemsn
- ‘The Mitchell Prediction | What 2009 holds for Australia’s Media Future’ – Harold MItchell AO, Executive Chairman, Mitchell Communications Group
- ‘The LEGO Brand Universe: From the child on the floor to the user online’ – Jacob Kragh, Chairman of Global Marketing Board, LEGO (Denmark)
- ‘Linking Brand Strategy and Shareholder Value’ – Amanda Johnston-Pell, Executive Director of Brands and Marketing Communications, Telstra Corporation
- ‘Valuing Marketing in Challenging Times’ – Joe Talcott, Director of Marketing, News Limited
- ‘Repositioning for tougher times’ – Andrew Seager, GM Marketing, Westpac
- ‘Developing your competitive intelligence to drive a strategic advantage’ – John Batistich, GM Marketing, Westfield
First Rate consultants at the Advertising & Marketing Summit 2009 – Celebrating in style (inside a Hummer Stretch limo).
Looking for more information on how to grow your marketshare with performance-based marketing tactics…? Please visit our page on Performance Online Advertising.
