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	<title>First Rate News &#38; Research : Australia Blog &#187; Events</title>
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		<title>Performance Online Advertising &amp; Performance Branding &#8211; Advertising &amp; Marketing Summit 2009</title>
		<link>http://www.firstrate.com.au/blogau/performance-online-advertising-performance-branding-advertising-marketing-summit-2009/</link>
		<comments>http://www.firstrate.com.au/blogau/performance-online-advertising-performance-branding-advertising-marketing-summit-2009/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 05:37:25 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Performance Online Advertising]]></category>
		<category><![CDATA[POA]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=76</guid>
		<description><![CDATA[First Rate&#8217;s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising &#38; Marketing Summit 2009, &#8220;Tough times &#8211; Tougher Tactics&#8221;, at Luna Park this week.

Samuel&#8217;s presentation focused on the following aspects of Performance Marketing:

What is Performance Branding?
Performance Branding using Search Engine Marketing (SEM)
Performance Branding using Search Engine Optimisation (SEO)
SEM provides a performance benefit [...]]]></description>
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		<title>Search Engine Marketing &amp; Google Analytics Featured at Google Geek Night Sydney</title>
		<link>http://www.firstrate.com.au/blogau/search-engine-marketing-google-analytics-featured-at-google-geek-night-sydney/</link>
		<comments>http://www.firstrate.com.au/blogau/search-engine-marketing-google-analytics-featured-at-google-geek-night-sydney/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 06:44:41 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=75</guid>
		<description><![CDATA[Some of the team here went along to Google Geek night yesterday. We always have an excellent time &#8211; thank you to Google for extending the invitation.
Obviously most of the night was about Search Engine Marketing, with the feature presentation relating SEM to offline in-store sales. Some good insights and AU specific stats were shared [...]]]></description>
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		<title>Search Engine Room &#8211; Sydney 2008</title>
		<link>http://www.firstrate.com.au/blogau/search-engine-room-sydney-2008/</link>
		<comments>http://www.firstrate.com.au/blogau/search-engine-room-sydney-2008/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 19:32:26 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[Search Engine Room in Sydney on October 7 features a compelling program packed with great topics and speakers.
Jon Ostler, Founder of First Rate, will be presenting on
Linking &#8211; Walking a Fine Line. This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from [...]]]></description>
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		<title>ADMA Search Marketing Seminar</title>
		<link>http://www.firstrate.com.au/blogau/adma-search-marketing-seminar/</link>
		<comments>http://www.firstrate.com.au/blogau/adma-search-marketing-seminar/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 07:27:47 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[ADMA]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=26</guid>
		<description><![CDATA[This half day Seminar will explore the latest developments and proven techniques in Search Marketing. Presenters using detailed case studies will give their practical ‘how to’ tips for maximising response. Presentations will also focus on measurement and tracking and the new techniques in SEO.
To view the programme and speakers visit Melbourne programme (19th August 2008) or Sydney programme [...]]]></description>
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		<title>SMX Search Conference</title>
		<link>http://www.firstrate.com.au/blogau/smx-search-conference/</link>
		<comments>http://www.firstrate.com.au/blogau/smx-search-conference/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 22:11:59 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[Thursday 10th April
SMX Search Conference
http://www.searchmarketingexpo.com.au/
Crystal Ballroom, Luna Park
11:00 TRADEMARKS, CLICK FRAUD &#38; OTHER ISSUES: Jon Ostler, First Rate
Trademarks, duplicate listings, match types &#38; click fraud, these are just a few of the tricky issues that search marketers have to deal with. This session covers solutions to make your life with paid search easier.


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]]></description>
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