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	<title>First Rate News &#38; Research : Australia Blog &#187; First Rate News</title>
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		<title>First Rate is a Yahoo Search Marketing Ambassador</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-is-a-yahoo-search-marketing-ambassador/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-is-a-yahoo-search-marketing-ambassador/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:31:02 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=185</guid>
		<description><![CDATA[
The First Rate team has completed the requirements for the Yahoo Search Marketing Ambassdor Programme. Below a selection of the necessary training to gain YSM Ambassador status:
Network Overview

Understanding the Search Market
YSM Network Overview
YSM Network Metrics

YSM Product Overview

Sponsored Search
Content Match
Rich Ads in Search
Premium Homepage Text Links
Yahoo! Messenger Text Links
The Integrated Approach

YSM Platform

Achieving Operating Efficiency
YSM Desktop

Editorial Guidelines [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SearchIgnite 4.0 revolutionary SEM Software</title>
		<link>http://www.firstrate.com.au/blogau/searchignite-4-0-revolutionary-sem-software/</link>
		<comments>http://www.firstrate.com.au/blogau/searchignite-4-0-revolutionary-sem-software/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 02:04:27 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=108</guid>
		<description><![CDATA[SearchIgnite Unveils New Breed of Search Management &#38; Online Media Attribution Technology
SearchIgnite 4.0 changes the industry landscape with revolutionary usability enhancements, ROI forecasting and optimization capabilities
April 20, 2010 –SearchIgnite, a provider of search and performance media management solutions, today announced the release of SearchIgnite 4.0, the newly enhanced version of the company’s industry-leading search optimization [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>9 very successful years</title>
		<link>http://www.firstrate.com.au/blogau/9-very-successful-years/</link>
		<comments>http://www.firstrate.com.au/blogau/9-very-successful-years/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 01:17:05 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[First Rate News]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=78</guid>
		<description><![CDATA[As I step down from my role as CEO of First Rate I am ecstatic to see the business reporting record revenue and profits with significant operations in both New Zealand and Australia. In fact, First Rate has grown rapidly and consistently year on year for nine straight years featuring in the Deloitte Fast 50 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jon Ostler takes up a new challenge</title>
		<link>http://www.firstrate.com.au/blogau/jon-ostler-takes-up-a-new-challenge/</link>
		<comments>http://www.firstrate.com.au/blogau/jon-ostler-takes-up-a-new-challenge/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 01:15:20 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[First Rate News]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=77</guid>
		<description><![CDATA[After nine very successful years building up the First Rate business in New Zealand and Australia I have stepped aside from my operational job as CEO of First Rate, and handed the reins over to Kevin Francis (http://www.linkedin.com/in/kevinafrancis) in New Zealand and James Ward (http://www.linkedin.com/in/wardji) in Australia.
I will however maintain an interest in First Rate&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing &amp; Google Analytics Featured at Google Geek Night Sydney</title>
		<link>http://www.firstrate.com.au/blogau/search-engine-marketing-google-analytics-featured-at-google-geek-night-sydney/</link>
		<comments>http://www.firstrate.com.au/blogau/search-engine-marketing-google-analytics-featured-at-google-geek-night-sydney/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 06:44:41 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=75</guid>
		<description><![CDATA[Some of the team here went along to Google Geek night yesterday. We always have an excellent time &#8211; thank you to Google for extending the invitation.
Obviously most of the night was about Search Engine Marketing, with the feature presentation relating SEM to offline in-store sales. Some good insights and AU specific stats were shared [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ad News: &#8220;Bankwest Appoints Search Agency&#8221;</title>
		<link>http://www.firstrate.com.au/blogau/ad-news-bankwest-appoints-search-agency/</link>
		<comments>http://www.firstrate.com.au/blogau/ad-news-bankwest-appoints-search-agency/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 22:52:32 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=74</guid>
		<description><![CDATA[Published: Ad News 25th Feb 2009
SYDNEY: BankWest has appointed search specialist agency First Rate to its search engine marketing (SEM) account following a competitive pitch with incumbent Starcom MediaVest.
The win follows BankWest’s agency reshuffle in January, which saw it hand strategic planning duties to Host’s start-up media unit Bring and media buying to Ikon, which [...]]]></description>
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		<title>FIRST RATE WINS BANKWEST SEM ACCOUNT</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-wins-bankwest-sem-account/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-wins-bankwest-sem-account/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 22:08:42 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=72</guid>
		<description><![CDATA[After a competitive pitch, Sydney-based online marketing agency First Rate has won the search engine marketing (SEM) account of Bankwest.
 
Aleksandra Ljubinkovic, Head of eCommerce at Bankwest, said “First Rate impressed us with their unique and comprehensive SEM strategy and proposed tactics. The end to end focus and the leading edge methodology was the clear winner [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First Rate News &#8211; October 2008</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-news-october-2008/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-news-october-2008/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 19:24:55 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=49</guid>
		<description><![CDATA[Well, the Australian office keeps growing! This month we welcome Raphael Pantelis on board as Senior Account Manager, looking after our growing number of Australian clients. Raphael joins us from PermissionCorp.
 
October also saw our MD and Founder, Jon Ostler, presenting at Search Engine Room, follow the link for some insights into the benefits and issues [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First Rate becomes Australasia&#8217;s first Trans-Tasman Google Analytics Qualified Company (GAAC)</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-becomes-australasias-first-trans-tasman-google-analytics-qualified-company-gaac/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-becomes-australasias-first-trans-tasman-google-analytics-qualified-company-gaac/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 19:36:36 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google analytics]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=66</guid>
		<description><![CDATA[First Rate continues to lead the way in search marketing, with its latest accreditation by Google. With 18 Google Professionals, Google Qualified Company status and now GAAC, First Rate are the ideal partners to develop and deliver all your online search marketing needs.
 


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First Rate Staff Update &#8211; September 2008</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-staff-update-september-2008/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-staff-update-september-2008/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 22:18:26 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=32</guid>
		<description><![CDATA[First Rate’s Australian office continues to grow. Two new consultants joined us in September, bringing our team up to a total of 11. Brad Forster joined us from Online Marketing company Burjolas.com and Sonny Truyen from web company ROI.com.au.
 
The consulting team, headed by Consulting Director Samuel Stadler and Team Leader Amanda Callaghan, now totals 8, [...]]]></description>
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