Oct
22
2008
With the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.
This report discovers which Australian general insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.
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Sep
17
2008
An investigation into who’s leading online in the Australian Real Estate industry
With Real Estate continuing to be as hot a topic in a downturn as it was during the boom, its popularity online is as strong as ever. As traditional forms of advertising become comparatively more expensive as prices fall, the lure of cost effective online marketing for vendors and media-rich formats for purchasers make the internet the ideal place for buying and selling property.
This report examines which Real Estate companies are benefiting from the substantial volume of traffic originating everyday from search engines in Australia. It illustrates those websites who rank high in the ‘natural’ search engine results and those who are taking advantage of paid search engine advertising programs in order to gain a proportion of the high traffic volumes available in this industry.
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Dec
11
2007
Search Engine Rankings and Online Marketing Success
The major search engines (Google, Yahoo and MSN) regularly index websites and rank these according to their relevance and popularity to a specific topic. Being at the top of the first results page ensures maximum visibility and can attract a large number of visitors.
Search engine rankings are therefore a good measure to determine the online marketing success of a website. Traffic volume, website conversion rate and total revenue generated from search and associated ROI are other (important metrics for online success).
Credit Card Industry – Search Engine Rankings Analysis
First Rate has investigated the Ranking Based Reach ™ (RBR™) in Chart 1, of the main competitors in the Australian credit card industry against the top 20 industry keywords.
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Feb
19
2007
Search Engine Readiness - Industry Report
This report focuses on the top four banks in Australia and evaluates their position online, with particular focus on whether they are able to capture the substantial search demand for their products and services.
The four major banks in Australia (National Australia Bank, Commonwealth Bank, ANZ and Westpac in order of size) have all invested hugely in their websites and online facilities. After all, with 42% of Australians preferring online banking to any other method it’s a service that is now critical to ensuring their customers are satisfied with their overall banking experience.
Interestingly though, the online market share of the major banks in Australia does not reflect their actual market share. This report details who is the leader, and why.
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