Archive for the 'Industry Reports' Category

Oct 22 2008

General Insurance Online in Australia: Search Engine Scrutiny

Published by AU Editor under Industry Reports, Other

With the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.

 

This report discovers which Australian general insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.

 

Find out more by downloading the report:

Download this & other reports

 

No responses yet

Sep 17 2008

Real Estate Australia: Search Engine Scrutiny

Published by AU Editor under Industry Reports

An investigation into who’s leading online in the Australian Real Estate industry

 

With Real Estate continuing to be as hot a topic in a downturn as it was during the boom, its popularity online is as strong as ever. As traditional forms of advertising become comparatively more expensive as prices fall, the lure of cost effective online marketing for vendors and media-rich formats for purchasers make the internet the ideal place for buying and selling property.

 

This report examines which Real Estate companies are benefiting from the substantial volume of traffic originating everyday from search engines in Australia. It illustrates those websites who rank high in the ‘natural’ search engine results and those who are taking advantage of paid search engine advertising programs in order to gain a proportion of the high traffic volumes available in this industry.

 

Find out more by downloading the report:

Download this & other reports

 

 

No responses yet

Dec 11 2007

Credit Cards Search Engine Optimisation (SEO) in Australia

Search Engine Rankings and Online Marketing Success

The major search engines (Google, Yahoo and MSN) regularly index websites and rank these according to their relevance and popularity to a specific topic. Being at the top of the first results page ensures maximum visibility and can attract a large number of visitors.

Search engine rankings are therefore a good measure to determine the online marketing success of a website. Traffic volume, website conversion rate and total revenue generated from search and associated ROI are other (important metrics for online success).

Credit Card Industry – Search Engine Rankings Analysis

First Rate has investigated the Ranking Based Reach ™ (RBR™) in Chart 1, of the main competitors in the Australian credit card industry against the top 20 industry keywords.

Continue Reading »

No responses yet

Feb 19 2007

The Australian Online Banking Industry

Published by AU Editor under Industry Reports

Search Engine Readiness - Industry Report

Australian Online Banking Report

 

 

 

This report focuses on the top four banks in Australia and evaluates their position online, with particular focus on whether they are able to capture the substantial search demand for their products and services.

The four major banks in Australia (National Australia Bank, Commonwealth Bank, ANZ and Westpac in order of size) have all invested hugely in their websites and online facilities. After all, with 42% of Australians preferring online banking to any other method it’s a service that is now critical to ensuring their customers are satisfied with their overall banking experience.

Interestingly though, the online market share of the major banks in Australia does not reflect their actual market share. This report details who is the leader, and why.

 

Find out more by downloading the report:

Download this & other reports

 

 

No responses yet