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	<title>First Rate News &#38; Research : Australia Blog &#187; Online Advertising</title>
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		<title>We&#8217;re Thinking About The Integration of Search Marketing and Display Advertising</title>
		<link>http://www.firstrate.com.au/blogau/the-integration-of-search-marketing-and-display-advertising/</link>
		<comments>http://www.firstrate.com.au/blogau/the-integration-of-search-marketing-and-display-advertising/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 04:54:38 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Performance Optimisation Technology]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=204</guid>
		<description><![CDATA[
We have below republished a recent post from MarketingMag.com.au, written by Tom Skotidas, First Rate’s Head of Marketing and Business Development:
We have always felt that search marketing and performance display were fraternal twins; that is, not identical, but definitely sharing the same DNA.
Think about it: both are built on cost per click (CPC) and cost per [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Raise the Performance of your Digital Spend using Cross-Channel Conversion Attribution</title>
		<link>http://www.firstrate.com.au/blogau/increasing-the-performance-of-your-digital-media-spend-with-cross-channel-conversion-attribution/</link>
		<comments>http://www.firstrate.com.au/blogau/increasing-the-performance-of-your-digital-media-spend-with-cross-channel-conversion-attribution/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 04:25:08 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Performance Optimisation Technology]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=175</guid>
		<description><![CDATA[
First Rate uses SearchIgnite to drive client ROI for search engine marketing campaigns, as well as deliver increased performance from the total digital media spend using conversion attribution across all digital media channels.
First Rate has partnered with SearchIgnite, a company that works with a variety of marketers across all online channels including email, display, social [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Performance Online Advertising &amp; Performance Branding &#8211; Advertising &amp; Marketing Summit 2009</title>
		<link>http://www.firstrate.com.au/blogau/performance-online-advertising-performance-branding-advertising-marketing-summit-2009/</link>
		<comments>http://www.firstrate.com.au/blogau/performance-online-advertising-performance-branding-advertising-marketing-summit-2009/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 05:37:25 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Performance Online Advertising]]></category>
		<category><![CDATA[POA]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=76</guid>
		<description><![CDATA[First Rate&#8217;s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising &#38; Marketing Summit 2009, &#8220;Tough times &#8211; Tougher Tactics&#8221;, at Luna Park this week.

Samuel&#8217;s presentation focused on the following aspects of Performance Marketing:

What is Performance Branding?
Performance Branding using Search Engine Marketing (SEM)
Performance Branding using Search Engine Optimisation (SEO)
SEM provides a performance benefit [...]]]></description>
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		<title>Online advertising for targeted campaigns</title>
		<link>http://www.firstrate.com.au/blogau/online-advertising-for-targeted-campaigns/</link>
		<comments>http://www.firstrate.com.au/blogau/online-advertising-for-targeted-campaigns/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 22:22:42 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Strategy]]></category>

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		<description><![CDATA[Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:
…There will be debate about exactly what lessons can be taken into New Zealand’s election campaign next year, but there is no doubt [...]]]></description>
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		<title>Yahoo! does ad deal with First Rate</title>
		<link>http://www.firstrate.com.au/blogau/yahoo-does-ad-deal-with-first-rate/</link>
		<comments>http://www.firstrate.com.au/blogau/yahoo-does-ad-deal-with-first-rate/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 00:11:52 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=28</guid>
		<description><![CDATA[Released on: October 24, 2007, 7:24 pm
Press Release Author: Tom Skotidas
Industry: Advertising
Press Release Summary: Yahoo! Search Marketing and online marketing agency First Rate have gone into partnership to distribute Yahoo!’s sponsored search listings across First Rate’s online advertising network.
Press Release Body: Yahoo! does ad deal with First Rate
Yahoo! Search Marketing and online marketing agency First [...]]]></description>
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