Oct
22
2008
Bad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it’s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially damaging comments or discussions go undetected by the company unless they reach the mainstream press.
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Nov
27
2007
Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:
…There will be debate about exactly what lessons can be taken into New Zealand’s election campaign next year, but there is no doubt about one thing: the internet will be important. Kevin Rudd, famously, has 20,000 friends on Facebook, and his Kevin07 website was a masterpiece of online momentum-building. The campaign ads that ran on Australian news websites were numerous and increasingly biting.
As the Electoral Finance Bill caps third-party campaign spending in particular, internet advertising will look both smarter and more cost-effective. The full-page newspaper ad your lobby group buys is tomorrow’s fish-and-chip wrapper — but the same money could buy you a pervasive campaign online. Just watch.
We nod furiously in agreement with Russell’s thoughts. Highly-targeted interactive advertising that chooses its audience, the time of day and where on the page it appears is a no-brainer when it comes to dollar-for-dollar value. Especially if you’re having to watch your advertising budget.
Nov
11
2007
Facebook is launching an ad network that will reach far beyond its website, much like Google’s AdSense. Now others are confirming it. A source told AllFacebook the SocialAds ad network Facebook will announce in New York on November 6 will work by installing cookies on members’ browsers.
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