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	<title>First Rate News &#38; Research : Australia Blog &#187; Online Strategy</title>
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		<title>What you Really Need to Know About Google’s Keyword Research and Search Trend Tools</title>
		<link>http://www.firstrate.com.au/blogau/understanding-google%e2%80%99s-keyword-research-and-search-trend-tools/</link>
		<comments>http://www.firstrate.com.au/blogau/understanding-google%e2%80%99s-keyword-research-and-search-trend-tools/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 04:29:55 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=181</guid>
		<description><![CDATA[
One of the most important aspects of setting up a SEO or SEM campaign is identifying which keywords you are going to target. This is always a juggling act trying to find the phrases that are the most searched for, the most relevant and most likely to convert.
There are several tools that Google provides that [...]]]></description>
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		<title>How to Raise the Performance of your Digital Spend using Cross-Channel Conversion Attribution</title>
		<link>http://www.firstrate.com.au/blogau/increasing-the-performance-of-your-digital-media-spend-with-cross-channel-conversion-attribution/</link>
		<comments>http://www.firstrate.com.au/blogau/increasing-the-performance-of-your-digital-media-spend-with-cross-channel-conversion-attribution/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 04:25:08 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Performance Optimisation Technology]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=175</guid>
		<description><![CDATA[
First Rate uses SearchIgnite to drive client ROI for search engine marketing campaigns, as well as deliver increased performance from the total digital media spend using conversion attribution across all digital media channels.
First Rate has partnered with SearchIgnite, a company that works with a variety of marketers across all online channels including email, display, social [...]]]></description>
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		<title>Social Media Monitoring Software From Q Ltd</title>
		<link>http://www.firstrate.com.au/blogau/social-media-monitoring-software-from-q-ltd/</link>
		<comments>http://www.firstrate.com.au/blogau/social-media-monitoring-software-from-q-ltd/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 19:25:15 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Online Strategy]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=55</guid>
		<description><![CDATA[Bad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it&#8217;s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially [...]]]></description>
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		<title>Online advertising for targeted campaigns</title>
		<link>http://www.firstrate.com.au/blogau/online-advertising-for-targeted-campaigns/</link>
		<comments>http://www.firstrate.com.au/blogau/online-advertising-for-targeted-campaigns/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 22:22:42 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Strategy]]></category>

		<guid isPermaLink="false">http://www.first-rate.com.au/blogau/online-advertising-for-targeted-campaigns</guid>
		<description><![CDATA[Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:
…There will be debate about exactly what lessons can be taken into New Zealand’s election campaign next year, but there is no doubt [...]]]></description>
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		<title>Facebook SocialAds ad network confirmed</title>
		<link>http://www.firstrate.com.au/blogau/facebook-socialads-ad-network-confirmed/</link>
		<comments>http://www.firstrate.com.au/blogau/facebook-socialads-ad-network-confirmed/#comments</comments>
		<pubDate>Sat, 10 Nov 2007 22:25:30 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Website Conversion]]></category>

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		<description><![CDATA[Facebook is launching an ad network that will reach far beyond its website, much like Google’s AdSense. Now others are confirming it. A source told AllFacebook the SocialAds ad network Facebook will announce in New York on November 6 will work by installing cookies on members’ browsers.
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