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Archive for the 'Other' Category
Aug
18
2010
Press Release (Scoop | StopPress)
In New Zealand, Australian digital marketing group Q Limited has been represented since 2001 by search optimisation and search marketing specialists First Rate and interactive sales network 3dinteractive. Now these successful operations are joined by full service digital marketing agency Market United.
Market United (MU) already has offices in Sydney and Perth with the new Auckland office completing its coverage of Australasia. Across the 3 offices, MU has an experienced and talented international team of digital experts – over 50 strategists, creatives and developers who work closely together to create and launch innovative, results-oriented digital marketing solutions for our clients. MU’s work includes websites, e-commerce platforms, interactive advertising, social media campaigns, email marketing, mobile, iPhone and iPad applications.
The small, but growing, MU team in Auckland is led by a Group Account Director and has just added a senior creative recruited from the United Kingdom. Clients in New Zealand and Australia also rely on the input and vision of thinq digital, MU’s strategic planning arm which includes a social media strategist.
Q NZ Chief Executive Officer Kevin Francis says, “We’ve been seeking to complete the Q Ltd lineup in New Zealand for some time – the launch of MU here rounds out our New Zealand capability to encompass all areas of digital marketing. We’ve actually been operating MU in Auckland since the beginning of the year, establishing the office, integrating capabilities with the Sydney and Melbourne teams as well as winning some exciting local assignments from clients in Auckland and Wellington. But now the time is right to tell the market that clients have an exciting new digital partner to consider to take their brands and businesses forward.”
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NZ Enquiries to:
Jerry Beale
Group Account Director
jerry.beale@marketunited.co.nz
AU Enquiries to:
James Ward
Managing Director
james.ward@marketunited.com
www.marketunited.com.au
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Feb
09
2010
Prese Release: Sydney, February 9, 2010.
Search marketing agency, First Rate has been appointed as the exclusive licensee in Australia and New Zealand of the Search Engine Marketing (SEM) technology, SearchIgnite.
One of the world’s leading providers of SEM bid management and reporting solutions, SearchIgnite will provide First Rate with an advanced suite of tools to manage, optimise, track and report on SEM campaigns for its clients.
The SearchIgnite solution offers advanced features including cross-channel conversion path analysis and end-to-end automatic optimisation of creative, bids and landing pages.
Founder of First Rate, Jon Ostler said “We carried out an extensive, worldwide search for the best SEM technology available. In the end we chose SearchIgnite because of their technology’s leading bid management methodology, unique direct marketing features, and proven client results.”
First Rate CEO for Australia, James Ward, said, “With SearchIgnite, First Rate can optimise and drive our clients’ SEM campaigns further than ever before – generating more clicks, leads, and sales within our clients’ ROI targets. As a recognised leader in SEM technology, SearchIgnite supports our commitment to provide the best and smartest SEM service available in Australia.”
Founder of SearchIgnite, Roger Barnette said, “We are excited to form a strategic relationship with First Rate across Australia and New Zealand. We were impressed with the reputation and leadership position First Rate has built up around their search marketing services. This new strategic relationship with SearchIgnite means they will grow their leadership position further in SEM.”
-ends-
For further information or interviews please contact:
CP Communications
Phone: 02 9922 1063
Email: bron@cpcommunications.com.au
About First Rate
First Rate (www.firstrate.com.au) is one of Australia’s leading search marketing agencies, specialising in search engine optimisation (SEO), search engine marketing (SEM), and performance online advertising. They are recognised as leaders in developing strategies and tactics that help their clients dominate the search engines and grow their online market share. First Rate works with many of Australia’s leading blue chip brands. Its clients are spread over 50 industries including retail / e-tail, financial services, education, energy, travel, and software solutions. First Rate (Aust) Pty Ltd (ABN 87 123 553 042) is a subsidiary of ASX listed Q Ltd (ASX: QXQ).
First Rate(Aust) Pty Ltd (ABN 87 123 553 042) is a subsidiary of ASX listed Q Ltd (ASX: QXQ).
About SearchIgnite
SearchIgnite is a leading provider of search management solutions for optimizing paid search to deliver improved performance and higher ROI. The company’s search management and digital media attribution technology offers an advanced suite of tools to manage, optimize and report on paid search campaigns in one central dashboard, as well as gather insights into the relationship between media channels. SearchIgnite optimises $400 million (USD), manages 50+ million keywords and drives $8 billion+ in revenue each year for some of the world’s leading marketers. More information can be found at www.searchignite.com.
Jul
30
2009
First Rate’s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising & Marketing Summit 2009, “Tough times – Tougher Tactics”, at Luna Park this week.
Samuel’s presentation focused on the following aspects of Performance Marketing:
Here the full list of speakers and topics presented at the Advertising and Marketing Summit 2009:
Day 1
- ‘The Future isn’t what it used to be – How the role and relevance of advertisers is changing with the challenge’ - Chuck Porter, Co-Chairman, Crispin Porter + Bogusky (USA).
- ‘Brands should be great storytellers’ – Ivan Wicksteed, Global Creative Director, Coca-Cola (USA)
- ‘The view from the boardroom – Why marekting is more important than ever’ – Bruce Buchanan, CEO, Jetstar
- ‘Marketing the Best job in the World’ – Anthony Hayes, CEO, Tourism Queensland
- ‘Breathing life into Woolworth’s Brand’ – Luke Dunkerley, GM Marketing, Supermarkets & Corporate, Woolworths Limited
- ‘Expanding the Conversation: A better way to converge with the wider creative world’ – David Nobay, Creative Chairman, Droga5 Australia
- ‘Facebook and harnessing the power of social media: How marketers can leverage the social media platform in a unique and different way’ – Paul Borrund, Regional Vice President, Facebook
- ‘The Power of 2: Creating a Rhapsody in Red’ – Tara Lordsmith, GM Marketing, Simplot and Ant Shannin, Executive Creative Director, Grey Worldwide.
- ‘Opportunities in the Mobile Society’ – Greg Walters, Founder & CEO, QPay
- ‘Competing for Consumer’s Time: The Challenges of Marketing Cricket’ – Luke Bould, Commercial Marketing Manager, Cricket Australia
- ‘Reel Good not Feel Good’ – Craig Maclean, Brand Manager – Cascade, The Foster’s Group
Day 2
- ‘Where Next for Australia’s Digital Community?’ – Richard Freudenstein, CEO, News Digital Media
- ‘Better Targeting through better Understanding’ – Rohan Lund, CEO, Yahoo7
- ‘How digital gets you more when you need it most’ – Jack Matthews, CEO, Fairfax Digital
- ‘Becoming more intimate with your audience’ – Joe Pollard, CEO, Ninemsn
- ‘The Mitchell Prediction | What 2009 holds for Australia’s Media Future’ – Harold MItchell AO, Executive Chairman, Mitchell Communications Group
- ‘The LEGO Brand Universe: From the child on the floor to the user online’ – Jacob Kragh, Chairman of Global Marketing Board, LEGO (Denmark)
- ‘Linking Brand Strategy and Shareholder Value’ – Amanda Johnston-Pell, Executive Director of Brands and Marketing Communications, Telstra Corporation
- ‘Valuing Marketing in Challenging Times’ – Joe Talcott, Director of Marketing, News Limited
- ‘Repositioning for tougher times’ – Andrew Seager, GM Marketing, Westpac
- ‘Developing your competitive intelligence to drive a strategic advantage’ – John Batistich, GM Marketing, Westfield
First Rate consultants at the Advertising & Marketing Summit 2009 – Celebrating in style (inside a Hummer Stretch limo).
Looking for more information on how to grow your marketshare with performance-based marketing tactics…? Please visit our page on Performance Online Advertising.
Oct
22
2008
With the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.
This report discovers which Australian general insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.
Find out more by downloading the report:
Download this & other reports
Sep
11
2008
Google has recently launched a new service called “Search Insights”. As with most Google services this product is free and very powerful. Search Insights allows you to research the popularity of search terms over time and by region. Region can drill down to the state or even city. Different time periods or regions can also be compared side by side. It should be noted that the traffic numbers and regional demand are all normalised and so if you want to find specific search volume numbers in each region you should use Google’s Keyword Tool.
In the study below I wanted to examine the popularity of “ski” related terms used by Australian users. During this research I used the very powerful Category option. This option allows you to filter the search volumes based on the category the searches fall into. For example in this analysis I have examined “ski” filtered by “Travel” and “Shopping” and you can see below the impact this category filter has on the results.
Continue Reading »
Oct
13
2007
We’re well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), content aggregation and syndication (RSS), mashups (APIs), and much more. Currently the Web is still mostly accessed via a PC, but we’re starting to see more Web excitement from mobile devices (e.g. iPhone) and television sets (e.g. XBox Live 360).
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