Oct
22
2008
With the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.
This report discovers which Australian general insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.
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Sep
11
2008
Google has recently launched a new service called “Search Insights”. As with most Google services this product is free and very powerful. Search Insights allows you to research the popularity of search terms over time and by region. Region can drill down to the state or even city. Different time periods or regions can also be compared side by side. It should be noted that the traffic numbers and regional demand are all normalised and so if you want to find specific search volume numbers in each region you should use Google’s Keyword Tool.
In the study below I wanted to examine the popularity of “ski” related terms used by Australian users. During this research I used the very powerful Category option. This option allows you to filter the search volumes based on the category the searches fall into. For example in this analysis I have examined “ski” filtered by “Travel” and “Shopping” and you can see below the impact this category filter has on the results.
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Oct
13
2007
We’re well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), content aggregation and syndication (RSS), mashups (APIs), and much more. Currently the Web is still mostly accessed via a PC, but we’re starting to see more Web excitement from mobile devices (e.g. iPhone) and television sets (e.g. XBox Live 360).
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