Jul 30 2009
Performance Online Advertising & Performance Branding – Advertising & Marketing Summit 2009
First Rate’s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising & Marketing Summit 2009, “Tough times – Tougher Tactics”, at Luna Park this week.
Samuel’s presentation focused on the following aspects of Performance Marketing:
- What is Performance Branding?
- Performance Branding using Search Engine Marketing (SEM)
- Performance Branding using Search Engine Optimisation (SEO)
- SEM provides a performance benefit for SEO
- The synergies between Search and Display
- Display / Performance Online Advertising
Here the full list of speakers and topics presented at the Advertising and Marketing Summit 2009:
Day 1
- ‘The Future isn’t what it used to be – How the role and relevance of advertisers is changing with the challenge’ - Chuck Porter, Co-Chairman, Crispin Porter + Bogusky (USA).
- ‘Brands should be great storytellers’ – Ivan Wicksteed, Global Creative Director, Coca-Cola (USA)
- ‘The view from the boardroom – Why marekting is more important than ever’ – Bruce Buchanan, CEO, Jetstar
- ‘Marketing the Best job in the World’ – Anthony Hayes, CEO, Tourism Queensland
- ‘Breathing life into Woolworth’s Brand’ – Luke Dunkerley, GM Marketing, Supermarkets & Corporate, Woolworths Limited
- ‘Expanding the Conversation: A better way to converge with the wider creative world’ – David Nobay, Creative Chairman, Droga5 Australia
- ‘Facebook and harnessing the power of social media: How marketers can leverage the social media platform in a unique and different way’ – Paul Borrund, Regional Vice President, Facebook
- ‘The Power of 2: Creating a Rhapsody in Red’ – Tara Lordsmith, GM Marketing, Simplot and Ant Shannin, Executive Creative Director, Grey Worldwide.
- ‘Opportunities in the Mobile Society’ – Greg Walters, Founder & CEO, QPay
- ‘Competing for Consumer’s Time: The Challenges of Marketing Cricket’ – Luke Bould, Commercial Marketing Manager, Cricket Australia
- ‘Reel Good not Feel Good’ – Craig Maclean, Brand Manager – Cascade, The Foster’s Group
Day 2
- ‘Where Next for Australia’s Digital Community?’ – Richard Freudenstein, CEO, News Digital Media
- ‘Better Targeting through better Understanding’ – Rohan Lund, CEO, Yahoo7
- ‘How digital gets you more when you need it most’ – Jack Matthews, CEO, Fairfax Digital
- ‘Becoming more intimate with your audience’ – Joe Pollard, CEO, Ninemsn
- ‘The Mitchell Prediction | What 2009 holds for Australia’s Media Future’ – Harold MItchell AO, Executive Chairman, Mitchell Communications Group
- ‘The LEGO Brand Universe: From the child on the floor to the user online’ – Jacob Kragh, Chairman of Global Marketing Board, LEGO (Denmark)
- ‘Linking Brand Strategy and Shareholder Value’ – Amanda Johnston-Pell, Executive Director of Brands and Marketing Communications, Telstra Corporation
- ‘Valuing Marketing in Challenging Times’ – Joe Talcott, Director of Marketing, News Limited
- ‘Repositioning for tougher times’ – Andrew Seager, GM Marketing, Westpac
- ‘Developing your competitive intelligence to drive a strategic advantage’ – John Batistich, GM Marketing, Westfield
First Rate consultants at the Advertising & Marketing Summit 2009 – Celebrating in style (inside a Hummer Stretch limo).
Looking for more information on how to grow your marketshare with performance-based marketing tactics…? Please visit our page on Performance Online Advertising.
Discover how to build links to a website.
This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.
This presentation is filled with essential statistics, charts and advice about marketing websites online.
Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.