Presented by Jon Ostler at Search Engine Room, October 2008

This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities.

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Presentation: Marketing database driven sites online

Discover how effectively marketing a data driven site online, can drive traffic and conversion rates.

This presentation includes insights on:

• The long tail of keywords
• Site maps and indexing issues
• Internal linking strategy
• External links to deep content pages
• Site SEO

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Link Building

Presentation: Top tips for building website links

Discover how to build links to a website.

This presentation includes insights on:

• Top tips for link building
• Link baiting
• Buying links
• RSS and Linking Strategies

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Presentation: How to Plan & Implement a Paid Search Campaign

This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.

Find out how to:

• Define your campaign objectives
• Measure success
• Define your keyword and ad groups
• Generate keyword lists
• Generate creative that works
• Produce landing pages and conversion
• Optimise your campaign

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Presentation: Website Marketing & Sales

This presentation is filled with essential statistics, charts and advice about marketing websites online.

Find out about:

• Search Engine Marketing
• Conversion
• Reporting
• DIY Resources

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Presentation: Customer Life Cycle Analysis - “Learning From The Masters”

Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.

This presentation includes insights on:

• Acquiring new visitors
• Persuading visitors to interact with site
• Persuading visitors to take desired action
• Fulfilling orders
• Motivating visitors to recommend the site to others
• Enticing visitors to return to the site

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