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	<title>First Rate News &#38; Research : Australia Blog &#187; Presentations</title>
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		<title>Performance Online Advertising &amp; Performance Branding &#8211; Advertising &amp; Marketing Summit 2009</title>
		<link>http://www.firstrate.com.au/blogau/performance-online-advertising-performance-branding-advertising-marketing-summit-2009/</link>
		<comments>http://www.firstrate.com.au/blogau/performance-online-advertising-performance-branding-advertising-marketing-summit-2009/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 05:37:25 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Performance Online Advertising]]></category>
		<category><![CDATA[POA]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=76</guid>
		<description><![CDATA[First Rate&#8217;s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising &#38; Marketing Summit 2009, &#8220;Tough times &#8211; Tougher Tactics&#8221;, at Luna Park this week.

Samuel&#8217;s presentation focused on the following aspects of Performance Marketing:

What is Performance Branding?
Performance Branding using Search Engine Marketing (SEM)
Performance Branding using Search Engine Optimisation (SEO)
SEM provides a performance benefit [...]]]></description>
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		<title>Linking &#8211; Walking a Fine Line</title>
		<link>http://www.firstrate.com.au/blogau/linking-walking-a-fine-line/</link>
		<comments>http://www.firstrate.com.au/blogau/linking-walking-a-fine-line/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 19:28:50 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Presentations]]></category>

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		<description><![CDATA[Presented by Jon Ostler at Search Engine Room, October 2008
This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO Strategies for Data Rich Sites</title>
		<link>http://www.firstrate.com.au/blogau/seo-strategies-for-data-rich-sites/</link>
		<comments>http://www.firstrate.com.au/blogau/seo-strategies-for-data-rich-sites/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 01:00:08 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Presentations]]></category>

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		<description><![CDATA[Presentation: Marketing database driven sites online
Discover how effectively marketing a data driven site online, can drive traffic and conversion rates.
This presentation includes insights on:

The long tail of keywords
Site maps and indexing issues
Internal linking strategy
External links to deep content pages
Site SEO

 
Find out more by downloading the presentation:
Download this &#38; other presentations
 



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]]></description>
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		<title>Link Building</title>
		<link>http://www.firstrate.com.au/blogau/link-building/</link>
		<comments>http://www.firstrate.com.au/blogau/link-building/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 00:59:56 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Presentations]]></category>

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		<description><![CDATA[Link Building
Presentation: Top tips for building website links
Discover how to build links to a website.
This presentation includes insights on:

Top tips for link building
Link baiting
Buying links
RSS and Linking Strategies

 
Find out more by downloading the presentation:
Download this &#38; other presentations
 


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]]></description>
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		<title>Paid Search Campaigns</title>
		<link>http://www.firstrate.com.au/blogau/paid-search-campaigns/</link>
		<comments>http://www.firstrate.com.au/blogau/paid-search-campaigns/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 00:59:30 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Presentations]]></category>

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		<description><![CDATA[Presentation: How to Plan &#38; Implement a Paid Search Campaign
This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.
Find out how to:

Define your campaign objectives
Measure success
Define your keyword and ad groups
Generate keyword lists
Generate creative that works
Produce landing pages and conversion
Optimise your campaign

 
Find out more by downloading the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Web Marketing &amp; Sales</title>
		<link>http://www.firstrate.com.au/blogau/web-marketing-sales-2/</link>
		<comments>http://www.firstrate.com.au/blogau/web-marketing-sales-2/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 00:59:13 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/web-marketing-sales-2</guid>
		<description><![CDATA[Presentation: Website Marketing &#38; Sales
This presentation is filled with essential statistics, charts and advice about marketing websites online.
Find out about:

Search Engine Marketing
Conversion
Reporting
DIY Resources

 
Find out more by downloading the presentation:
Download this &#38; other presentations
 


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]]></description>
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		<title>Customer Life Cycle Analysis</title>
		<link>http://www.firstrate.com.au/blogau/customer-life-cycle-analysis/</link>
		<comments>http://www.firstrate.com.au/blogau/customer-life-cycle-analysis/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 00:58:47 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Presentations]]></category>

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		<description><![CDATA[Presentation: Customer Life Cycle Analysis &#8211; &#8220;Learning From The Masters&#8221;
Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.
This presentation includes insights on:

Acquiring new visitors
Persuading visitors to interact with site
Persuading visitors to take desired action
Fulfilling orders
Motivating visitors to recommend the site to others
Enticing visitors to return to the [...]]]></description>
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