Archive for the 'Search Engine Marketing' Category

Oct 22 2008

Christmas Online Marketing Count Down!

Published by AU Editor under Search Engine Marketing, Search Engine Optimisation

Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?

 

As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts.

 

So, if you do not already have your Christmas online marketing ready to kick off this week you’d better pick up the phone and call your favourite online marketing agency who specialises in rapid direct response marketing campaigns! Yep, First Rate on 1300 553 996.

Search for “Christmas Gifts”

 

 

Looks like I’m not the only person to who has no idea what to buy people. So if you are an online retailer make sure you help people find that perfect gift. A good example of this is Getprice’s Christmas Gift Shopping Guide. http://www.getprice.com.au/christmas-gift-shopping-guide.htm 

 

And this approach does not need to be limited to consumer gifts, just checkout Skycity’s Christmas party ideas page. http://www.skycityauckland.co.nz/skycity/auckland/conventions/christmas-functions/christmas-functions_home.cfm

As we can see search is used to support a whole range of festive cheer from Christmas trees and lights to Christmas carols and games.

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Oct 13 2007

AdWords moves landing page quality goalposts

Published by AU Editor under Search Engine Marketing

Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt

The nature of a website, and the content therein, will now dictate how that site is ranked in terms of the quality of its landing page. Those sites that are most likely to be penalized by the changes are:- Data collection sites that offer free gifts, subscription services etc., in order to collect private information.- Arbitrage sites that are designed for the sole purpose of showing ads.
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Jul 13 2007

Yahoo! click charges to be based on traffic quality

Published by AU Editor under Search Engine Marketing

Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads.

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