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	<title>First Rate News &#38; Research : Australia Blog &#187; Search Engine Marketing</title>
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		<title>We&#8217;re Thinking About The Integration of Search Marketing and Display Advertising</title>
		<link>http://www.firstrate.com.au/blogau/the-integration-of-search-marketing-and-display-advertising/</link>
		<comments>http://www.firstrate.com.au/blogau/the-integration-of-search-marketing-and-display-advertising/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 04:54:38 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Performance Optimisation Technology]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=204</guid>
		<description><![CDATA[
We have below republished a recent post from MarketingMag.com.au, written by Tom Skotidas, First Rate’s Head of Marketing and Business Development:
We have always felt that search marketing and performance display were fraternal twins; that is, not identical, but definitely sharing the same DNA.
Think about it: both are built on cost per click (CPC) and cost per [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What you Really Need to Know About Google’s Keyword Research and Search Trend Tools</title>
		<link>http://www.firstrate.com.au/blogau/understanding-google%e2%80%99s-keyword-research-and-search-trend-tools/</link>
		<comments>http://www.firstrate.com.au/blogau/understanding-google%e2%80%99s-keyword-research-and-search-trend-tools/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 04:29:55 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=181</guid>
		<description><![CDATA[
One of the most important aspects of setting up a SEO or SEM campaign is identifying which keywords you are going to target. This is always a juggling act trying to find the phrases that are the most searched for, the most relevant and most likely to convert.
There are several tools that Google provides that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Congratulations! First Rate is a Google AdWords and Google Analytics Certified Partner</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/#comments</comments>
		<pubDate>Thu, 20 May 2010 03:59:41 +0000</pubDate>
		<dc:creator>oakley</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=158</guid>
		<description><![CDATA[
We&#8217;re proud that First Rate is now a Google Certified Adwords and Analytics partner.
Google has retired the Google Advertising Professionals (GAP) programme and replaced it with a new AdWords Certification programme.
Penry Price, Vice President, Global Agency Development for Google, writes:
We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SearchIgnite 4.0 revolutionary SEM Software</title>
		<link>http://www.firstrate.com.au/blogau/searchignite-4-0-revolutionary-sem-software/</link>
		<comments>http://www.firstrate.com.au/blogau/searchignite-4-0-revolutionary-sem-software/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 02:04:27 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=108</guid>
		<description><![CDATA[SearchIgnite Unveils New Breed of Search Management &#38; Online Media Attribution Technology
SearchIgnite 4.0 changes the industry landscape with revolutionary usability enhancements, ROI forecasting and optimization capabilities
April 20, 2010 –SearchIgnite, a provider of search and performance media management solutions, today announced the release of SearchIgnite 4.0, the newly enhanced version of the company’s industry-leading search optimization [...]]]></description>
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		<title>An unfair advantage in SEM</title>
		<link>http://www.firstrate.com.au/blogau/an-unfair-advantage-in-sem/</link>
		<comments>http://www.firstrate.com.au/blogau/an-unfair-advantage-in-sem/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:19:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[CRR]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=96</guid>
		<description><![CDATA[We all know how hard it is to consistently beat competitors at SEM.

The low barrier to entry doesn’t help. It is an uncomfortable feeling knowing that just about anyone with a credit card can become a search engine marketer.
The low barrier to creative isn’t that great either. Just when you think you have the best [...]]]></description>
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		<title>Ad News: &#8220;Bankwest Appoints Search Agency&#8221;</title>
		<link>http://www.firstrate.com.au/blogau/ad-news-bankwest-appoints-search-agency/</link>
		<comments>http://www.firstrate.com.au/blogau/ad-news-bankwest-appoints-search-agency/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 22:52:32 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=74</guid>
		<description><![CDATA[Published: Ad News 25th Feb 2009
SYDNEY: BankWest has appointed search specialist agency First Rate to its search engine marketing (SEM) account following a competitive pitch with incumbent Starcom MediaVest.
The win follows BankWest’s agency reshuffle in January, which saw it hand strategic planning duties to Host’s start-up media unit Bring and media buying to Ikon, which [...]]]></description>
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		<title>FIRST RATE WINS BANKWEST SEM ACCOUNT</title>
		<link>http://www.firstrate.com.au/blogau/first-rate-wins-bankwest-sem-account/</link>
		<comments>http://www.firstrate.com.au/blogau/first-rate-wins-bankwest-sem-account/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 22:08:42 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=72</guid>
		<description><![CDATA[After a competitive pitch, Sydney-based online marketing agency First Rate has won the search engine marketing (SEM) account of Bankwest.
 
Aleksandra Ljubinkovic, Head of eCommerce at Bankwest, said “First Rate impressed us with their unique and comprehensive SEM strategy and proposed tactics. The end to end focus and the leading edge methodology was the clear winner [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>EziBuy Search Engine Marketing (SEM) &#8211; Case Study</title>
		<link>http://www.firstrate.com.au/blogau/ezibuy-search-engine-marketing-sem-case-study/</link>
		<comments>http://www.firstrate.com.au/blogau/ezibuy-search-engine-marketing-sem-case-study/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 18:30:52 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=64</guid>
		<description><![CDATA[
EziBuy is Australia&#8217;s number 1 online apparel &#38; accessories site. Discover how First Rate used SEM to increase online customer acquisition for EziBuy &#8211; by over 110%.
 
Download the EziBuy Case Study
 


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]]></description>
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		<item>
		<title>Cliftons Search Engine Marketing &#8211; Case Study</title>
		<link>http://www.firstrate.com.au/blogau/cliftons-search-engine-marketing-case-study/</link>
		<comments>http://www.firstrate.com.au/blogau/cliftons-search-engine-marketing-case-study/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 00:05:33 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=62</guid>
		<description><![CDATA[ 
Cliftons are Asia Pacific&#8217;s number 1 provider of Computer Training, Conference and Video Conferencing Facilities.
Discover how First Rate used Search Engine Marketing to increase their online leads &#8211; by over 80%.
Download this Case Study
 
 


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]]></description>
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		<item>
		<title>Your SEM Competitive Advantage</title>
		<link>http://www.firstrate.com.au/blogau/your-sem-competitive-advantage/</link>
		<comments>http://www.firstrate.com.au/blogau/your-sem-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 20:59:58 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Website Conversion]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=61</guid>
		<description><![CDATA[So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
 
Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding [...]]]></description>
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		<slash:comments>0</slash:comments>
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