Oct
22
2008
Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?
As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts.
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Dec
11
2007
Search Engine Rankings and Online Marketing Success
The major search engines (Google, Yahoo and MSN) regularly index websites and rank these according to their relevance and popularity to a specific topic. Being at the top of the first results page ensures maximum visibility and can attract a large number of visitors.
Search engine rankings are therefore a good measure to determine the online marketing success of a website. Traffic volume, website conversion rate and total revenue generated from search and associated ROI are other (important metrics for online success).
Credit Card Industry – Search Engine Rankings Analysis
First Rate has investigated the Ranking Based Reach ™ (RBR™) in Chart 1, of the main competitors in the Australian credit card industry against the top 20 industry keywords.
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Oct
13
2007
As expected early last week, Microsoft announced the “New Live Search”. Todd, Oilman, posted live coverage, as did Vanessa Fox at Search Engine Land of the Searchification event at Microsoft. Here is what Microsoft explained is new:
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