Sep 11 2008
Google Analytics Advanced Configurations
It is unsurprising that Google Analytics is fast becoming the industry standard in website analytics. It’s free, fast and functional and only a small percentage of sites really need anything more than the extensive feature set offered by Google Analytics.
Google Analytics is a very powerful tool; however few users really utilise all the functions and thus only realise a small percentage of the benefits they could.
This article discusses a range of advanced options and configurations that should be considered and implemented where business value would be gained from having access to the new information gathered. Rather than a detailed technical guide, this article introduces each option and discusses why a business may wish to utilise it.
