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	<title>First Rate News &#38; Research : Australia Blog &#187; Website Conversion</title>
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		<title>Your SEM Competitive Advantage</title>
		<link>http://www.firstrate.com.au/blogau/your-sem-competitive-advantage/</link>
		<comments>http://www.firstrate.com.au/blogau/your-sem-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 20:59:58 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Website Conversion]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=61</guid>
		<description><![CDATA[So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
 
Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding [...]]]></description>
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		<title>Google Analytics Advanced Configurations</title>
		<link>http://www.firstrate.com.au/blogau/google-analytics-advanced-configurations/</link>
		<comments>http://www.firstrate.com.au/blogau/google-analytics-advanced-configurations/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 22:17:10 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Analytics (Google)]]></category>
		<category><![CDATA[Website Conversion]]></category>

		<guid isPermaLink="false">http://www.firstrate.com.au/blogau/?p=33</guid>
		<description><![CDATA[It is unsurprising that Google Analytics is fast becoming the industry standard in website analytics. It’s free, fast and functional and only a small percentage of sites really need anything more than the extensive feature set offered by Google Analytics.
 
Google Analytics is a very powerful tool; however few users really utilise all the functions and [...]]]></description>
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		<title>Facebook SocialAds ad network confirmed</title>
		<link>http://www.firstrate.com.au/blogau/facebook-socialads-ad-network-confirmed/</link>
		<comments>http://www.firstrate.com.au/blogau/facebook-socialads-ad-network-confirmed/#comments</comments>
		<pubDate>Sat, 10 Nov 2007 22:25:30 +0000</pubDate>
		<dc:creator>AU Editor</dc:creator>
				<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Website Conversion]]></category>

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		<description><![CDATA[Facebook is launching an ad network that will reach far beyond its website, much like Google’s AdSense. Now others are confirming it. A source told AllFacebook the SocialAds ad network Facebook will announce in New York on November 6 will work by installing cookies on members’ browsers.
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