Sep
11
2008
It is unsurprising that Google Analytics is fast becoming the industry standard in website analytics. It’s free, fast and functional and only a small percentage of sites really need anything more than the extensive feature set offered by Google Analytics.
Google Analytics is a very powerful tool; however few users really utilise all the functions and thus only realise a small percentage of the benefits they could.
This article discusses a range of advanced options and configurations that should be considered and implemented where business value would be gained from having access to the new information gathered. Rather than a detailed technical guide, this article introduces each option and discusses why a business may wish to utilise it.
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Aug
27
2008
Search Engine Room in Sydney on October 7 features a compelling program packed with great topics and speakers.
Jon Ostler, Founder of First Rate, will be presenting on
Linking - Walking a Fine Line. This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This session will combine issues with practicalities.
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You can also meet others from the First Rate team at our expo stand.
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Aug
05
2008
This half day Seminar will explore the latest developments and proven techniques in Search Marketing. Presenters using detailed case studies will give their practical ‘how to’ tips for maximising response. Presentations will also focus on measurement and tracking and the new techniques in SEO.
To view the programme and speakers visit Melbourne programme (19th August 2008) or Sydney programme (21st August 2008).
Jon Ostler will be representing First Rate speaking on “The right metrics & ROI based Search Marketing”
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Jun
09
2008
Presentation: Marketing database driven sites online
Discover how effectively marketing a data driven site online, can drive traffic and conversion rates.
This presentation includes insights on:
- The long tail of keywords
- Site maps and indexing issues
- Internal linking strategy
- External links to deep content pages
- Site SEO
Find out more by downloading the presentation:
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Jun
09
2008
Link Building
Presentation: Top tips for building website links
Discover how to build links to a website.
This presentation includes insights on:
- Top tips for link building
- Link baiting
- Buying links
- RSS and Linking Strategies
Find out more by downloading the presentation:
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Jun
09
2008
Presentation: How to Plan & Implement a Paid Search Campaign
This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.
Find out how to:
- Define your campaign objectives
- Measure success
- Define your keyword and ad groups
- Generate keyword lists
- Generate creative that works
- Produce landing pages and conversion
- Optimise your campaign
Find out more by downloading the presentation:
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Jun
09
2008
Presentation: Website Marketing & Sales
This presentation is filled with essential statistics, charts and advice about marketing websites online.
Find out about:
- Search Engine Marketing
- Conversion
- Reporting
- DIY Resources
Find out more by downloading the presentation:
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Jun
09
2008
Presentation: Customer Life Cycle Analysis - “Learning From The Masters”
Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.
This presentation includes insights on:
- Acquiring new visitors
- Persuading visitors to interact with site
- Persuading visitors to take desired action
- Fulfilling orders
- Motivating visitors to recommend the site to others
- Enticing visitors to return to the site
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Apr
10
2008
Thursday 10th April
SMX Search Conference
http://www.searchmarketingexpo.com.au/
Crystal Ballroom, Luna Park
11:00 TRADEMARKS, CLICK FRAUD & OTHER ISSUES: Jon Ostler, First Rate
Trademarks, duplicate listings, match types & click fraud, these are just a few of the tricky issues that search marketers have to deal with. This session covers solutions to make your life with paid search easier.
Dec
11
2007
Search Engine Rankings and Online Marketing Success
The major search engines (Google, Yahoo and MSN) regularly index websites and rank these according to their relevance and popularity to a specific topic. Being at the top of the first results page ensures maximum visibility and can attract a large number of visitors.
Search engine rankings are therefore a good measure to determine the online marketing success of a website. Traffic volume, website conversion rate and total revenue generated from search and associated ROI are other (important metrics for online success).
Credit Card Industry – Search Engine Rankings Analysis
First Rate has investigated the Ranking Based Reach ™ (RBR™) in Chart 1, of the main competitors in the Australian credit card industry against the top 20 industry keywords.
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