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Oct 22 2008 Linking - Walking a Fine LinePresented by Jon Ostler at Search Engine Room, October 2008 This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities. Find out more by downloading the presentation Download this & other presentations
Oct 22 2008 Christmas Online Marketing Count Down!Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?
As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts. Oct 22 2008 Glasses Online - Case Study
Search Engine Optimisation (SEO)
Glasses Online’s aim is to provide Australians with affordable and clear vision for life. Discover how First Rate used Search Engine Optimisation to increase their online orders by over 300%.
Find out more by downloading the case study:
Download this & other case studies
Oct 22 2008 Social Media Monitoring Software From Q LtdBad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it’s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially damaging comments or discussions go undetected by the company unless they reach the mainstream press. Oct 22 2008 First Rate News - October 2008Well, the Australian office keeps growing! This month we welcome Raphael Pantelis on board as Senior Account Manager, looking after our growing number of Australian clients. Raphael joins us from PermissionCorp.
October also saw our MD and Founder, Jon Ostler, presenting at Search Engine Room, follow the link for some insights into the benefits and issues around link building.
Oct 22 2008 General Insurance Online in Australia: Search Engine ScrutinyWith the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.
This report discovers which Australian general insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.
Find out more by downloading the report:
Oct 20 2008 First Rate becomes Australasia’s first Trans-Tasman Google Analytics Qualified Company (GAAC)
Sep 17 2008 Real Estate Australia: Search Engine ScrutinyAn investigation into who’s leading online in the Australian Real Estate industry
With Real Estate continuing to be as hot a topic in a downturn as it was during the boom, its popularity online is as strong as ever. As traditional forms of advertising become comparatively more expensive as prices fall, the lure of cost effective online marketing for vendors and media-rich formats for purchasers make the internet the ideal place for buying and selling property.
This report examines which Real Estate companies are benefiting from the substantial volume of traffic originating everyday from search engines in Australia. It illustrates those websites who rank high in the ‘natural’ search engine results and those who are taking advantage of paid search engine advertising programs in order to gain a proportion of the high traffic volumes available in this industry.
Find out more by downloading the report:
Sep 11 2008 First Rate Staff Update - September 2008First Rate’s Australian office continues to grow. Two new consultants joined us in September, bringing our team up to a total of 11. Brad Forster joined us from Online Marketing company Burjolas.com and Sonny Truyen from web company ROI.com.au.
The consulting team, headed by Consulting Director Samuel Stadler and Team Leader Amanda Callaghan, now totals 8, one of the largest specialist online consulting teams in Australia.
Staff are also earmarked to join in the next couple of months as the company continues to grow from its successful acquisition of major Australian brands. More in the next newsletter. Sep 11 2008 Ski - Search Engine Marketing InsightsGoogle has recently launched a new service called “Search Insights”. As with most Google services this product is free and very powerful. Search Insights allows you to research the popularity of search terms over time and by region. Region can drill down to the state or even city. Different time periods or regions can also be compared side by side. It should be noted that the traffic numbers and regional demand are all normalised and so if you want to find specific search volume numbers in each region you should use Google’s Keyword Tool.
In the study below I wanted to examine the popularity of “ski” related terms used by Australian users. During this research I used the very powerful Category option. This option allows you to filter the search volumes based on the category the searches fall into. For example in this analysis I have examined “ski” filtered by “Travel” and “Shopping” and you can see below the impact this category filter has on the results. |
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First Rate continues to lead the way in search marketing, with its latest accreditation by Google. With 18 Google Professionals, Google Qualified Company status and now GAAC, First Rate are the ideal partners to develop and deliver all your online search marketing needs.