Feb
02
2009
The past 12 to 18 months has been a tumultuous time in the global financial sector and the repercussions of this credit crisis are rippling throughout the world.
Nevertheless, life goes on, and the requirement for loans, whether it is via a mortgage, car loan or business finance, continues.
This report analyses the online search demand for “loan” related websites and examines which of these are performing well in the current and uncertain environment.
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Jan
20
2009
FOXTEL is Australia’s leading subscription television provider. Discover how First Rate used Email Marketing to acquire new subscribers for FOXTEL.
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Dec
02
2008
EziBuy is Australia’s number 1 online apparel & accessories site. Discover how First Rate used SEM to increase online customer acquisition for EziBuy – by over 110%.
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Dec
01
2008
Cliftons are Asia Pacific’s number 1 provider of Computer Training, Conference and Video Conferencing Facilities.
Discover how First Rate used Search Engine Marketing to increase their online leads – by over 80%.
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Dec
01
2008
So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity?
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Nov
28
2008
This report focuses on the most popular Australian news websites and examines their visibility online, as well as their traffic patterns. In an increasingly competitive environment, we examine just which websites are capturing the public’s seemingly insatiable demand for news and information.
Our results show that out of the leading Australian news brands:
- ninemsn.com.au generates the highest number of daily visitors
- news.com.au enjoys the greatest natural search engine visibility
- very few websites are paying for search engine positions in Google Adwords
- NewsBreak.com.au enjoys the highest number of links (over 4 million) pointing to its home page
Find out more by downloading the full report
Nov
07
2008
Getprice.com.au is the number 1 most visited shopping comparison site in Australia.
Discover how First Rate used Link Building to significantly increase online traffic and brand awareness for Getprice.com.au
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Oct
22
2008
Presented by Jon Ostler at Search Engine Room, October 2008
This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities.
Find out more by downloading the presentation
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Oct
22
2008
Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?
As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts.
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Oct
22
2008
Search Engine Optimisation (SEO)
Glasses Online’s aim is to provide Australians with affordable and clear vision for life. Discover how First Rate used Search Engine Optimisation to increase their online orders by over 300%.
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