Jun 09 2008
Paid Search Campaigns
Presentation: How to Plan & Implement a Paid Search Campaign
This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.
Find out how to:
- Define your campaign objectives
- Measure success
- Define your keyword and ad groups
- Generate keyword lists
- Generate creative that works
- Produce landing pages and conversion
- Optimise your campaign
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