An investigation into who’s leading online in the Australian Real Estate industry

With Real Estate continuing to be as hot a topic in a downturn as it was during the boom, its popularity online is as strong as ever. As traditional forms of advertising become comparatively more expensive as prices fall, the lure of cost effective online marketing for vendors and media-rich formats for purchasers make the internet the ideal place for buying and selling property.

This report examines which Real Estate companies are benefiting from the substantial volume of traffic originating everyday from search engines in Australia. It illustrates those websites who rank high in the ‘natural’ search engine results and those who are taking advantage of paid search engine advertising programs in order to gain a proportion of the high traffic volumes available in this industry.

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