CPC (Cost Per Click) |
|
Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market would type in the search bar when they are looking for their type of product or service. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the currently the largest network operators existing. In the spring of 2006, MSN started beta testing their own in-house service, MSN adCenter. In recent years agencies have also arisen to facilitate the use of pay-per-click advertising, leading to refinements in the PPC keywords-matching system. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). These prices can reach up to GBP£18+ per click for services. Very popular search terms can cost much more on popular engines. |
“Source: Wikipedia"
Want to find out more or discuss your requirements with us?
|
Our Clients - More...
|
