Overview of First Rate Services |
First Rate is a leading online marketing agency with leading blue chip clients across Australia and New Zealand. First Rate is owned by Q Ltd (QXQ) - an ASX listed company operating a group of leading interactive marketing companies. First Rate has offices in Sydney and Auckland with plans to open a Melbourne office in 2007.
First Rate hires only the best people and then provides intensive in-house training and development. First Rate continually invests in staff, training and IP development to ensure that we offer our clients cutting edge direct response online marketing.
First Rate has one of the largest specialist online marketing consultancies in Australasia with over 25 staff. Due to the growth of First Rate, we always have a range of vacancies for Internet marketing jobs.
Online Strategy
First Rate has over seven years’ experience working with hundreds of leading websites and their owners to advise clients on their online strategy. First Rate also keeps up to date with online trends and methodologies and combines this with client-specific research, competitor analysis and benchmarking to advise on customer demand, online revenue models, required site functionality and online marketing.
Search Engine Optimisation (SEO)
SEO is the process of adjusting the content and technology of a site to increase the amount of natural search engine traffic (free traffic) it receives. First Rate started as an SEO specialist and is now one of the most experienced SEO specialists in Australia and New Zealand. The founder of First Rate is a frequent speaker at industry events and conferences in Australia and New Zealand including Search Engine Room and Search Engine Bootcamp, last year he also presented at Ad Tech Sydney & Ad Tech New York.
Search Engine Marketing (SEM)
SEM is the practice of paying search engines to appear at the top of the search results in their ‘sponsored listing’ area. An advertiser’s position is determined by how much they are prepared to pay per click, the relevancy of their ad, its popularity and other “Quality Score” factors determined by the search engine. Due to the auction effect, the Quality Score and the number of phrases involved, this becomes a complex media buy that requires expert management. First Rate has 15 Qualified Google Adwords experts on its staff. First Rate manages over 1,000,000 paid clicks per month for its clients.
Email Marketing
First Rate manages the in-house email mailing lists of many leading ecommerce sites and publishers. These lists are used to send newsletters, offers and surveys to sites registered membership. First Rate offers email strategy, template design, list growth tactics and an outsourced newsletter production and reporting service. First Rate manages over 1,000,000 email subscribers and sends over 2 million emails per month.
Performance Marketing
In addition to the SEM media spend First Rate also manages other performance-based online media. These range from CPM (cost per thousand impressions), CPC (cost per click), CPA (cost per acquisition), CPS (cost per sale). First Rates places its client’s ads on comparison shopping sites and affiliate networks, but primarily on its own Ad Network - The Performance Network (TPN).
First Rate operates New Zealand’s largest Ad Network and also has a substantial Australian Ad network (launched in May 2007). TPN offering a range on services including banner ads, text ads, RSS, and ecommerce product feeds. First Rate also partners with international networks via TPN, buying their Australian and international ‘eye balls’.
Online Advertising (banner ads & email advertising lists)
In addition to the banners ads offered as part of TPN, First Rate also offers more traditional online advertising media buying (‘rate card’). Although First Rate normally sticks to ad placements that have a proven direct response element, First Rate is an expert in generating maximum response from online advertising.
Campaign Reporting & Web Analytics
The proven First Rate methodology is based on direct response campaigns, so a clearpicture of conversion rates and ROI from various media is vital. First Rate uses its proprietary system Media Tracker to track site traffic coming from all sources (paid and free). Media Tracker also offer flexible action tracking so all site conversions can be tracked.
Other systems recommended by First Rate include Google Analytics and Omniture.
Website Design & Web Development
First Rate provides advice and support to ensure clients’ sites have all the technology and features in place to support a wide range of online marketing activities and site conversions. Common activities include email template design, landing pages and contemporary ad creative. First Rate does not offer “creative design” or “custom development” but works closely with a client’s designer or developer. First Rate does offer very effective middle-tier e-commerce solutions
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