Google Analytics |
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Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize their AdWords advertisement and marketing campaigns through the use of GA's analysis of where the visitors came from, how long they stayed on the website and their geographical position.
Most important, a webmaster can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.
GA's approach is to show basic dashboard-type data for the casual user, and more in-depth data further into the report set. There are currently over 80 distinct reports, each customizable to some degree. GA also offers three dashboard views of data: Executive, Marketer, and Webmaster.
GA provides integration with Google Adwords, as well. Users can see ad group and keyword performance as part of their reports.
GA also provides some more advanced features, including visitor segmentation and custom fields.
“Source: Wikipedia ”
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